# Feline Cardboard Fun Maru The Japanese Cat Loves Paper Bags and Boxes By TrendHead | Published 2009-03-25 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/cardbolicious-pussies-the-japanese-cat-maru-loves-paper-bags-and-cardboard References: [neatorama](http://www.neatorama.com/2009/03/24/maru-returns/) & [neatorama](http://www.neatorama.com/2008/10/30/a-cat-and-his-box/) I love this wonderful and beautiful Japanese cat named Maru. The feline became a total star overnight on blogs and online for its cute, [playful nature](https://www.trendhunter.com/trends/neko-yama). One of its main occupations is a fascination with [cardboard boxes](https://www.trendhunter.com/trends/catbula). This pussy is cardboarlicious! Maru loves to jump inside boxes, and like the clip above shows, also into [paper bags](https://www.trendhunter.com/trends/playful-volume-2). Maru is so cute, I’ll have to get a daily Maru fix from now on. It is captivating watching her prance around with a paper bag over her head, and it makes me laugh so hard I can’t stop. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 31% | Activity: 77% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Internet](https://www.trendhunter.com/internet) ## Key Themes ### What Makes This Trend Stand Out - **Cute Animal Online Fame:** Opportunity for businesses to leverage the popularity of cute animals on social media and create viral content. - **Playful Online Videos:** Opportunity for companies to create engaging online videos featuring pets and utilize them for marketing purposes. - **Interactive Pet Toys:** Opportunity for toy companies to develop innovative and interactive playthings for pets, such as cardboard boxes and paper bags. ### Sectors Adopting This - **Pet Accessories:** Disruptive innovation opportunity for pet accessory companies to create unique and entertaining products that cater to pets' behavioral preferences. - **Digital Marketing:** Opportunity for marketers to harness the power of viral animal content to promote products and increase brand visibility. - **Toy Manufacturing:** Opportunity for toy manufacturers to explore innovative materials and designs for pet toys, inspired by the popularity of cardboard boxes and paper bags among pets. ## Related on Trend Hunter - [Humorous Cat Collectables](https://www.trendhunter.com/trends/tired-cats-gachapon.md) - [Feline-Friendly Music Accessories](https://www.trendhunter.com/trends/cat-music-box.md) - [Feline Meme Makers](https://www.trendhunter.com/trends/cat-meme-material-download.md) - [Burger-Themed DIY Cat Houses](https://www.trendhunter.com/trends/mcdonalds-cat-boxes.md) - [Hidden Cat Kitchenware](https://www.trendhunter.com/trends/cute-cat-coffee-cup.md) - [Convenience Store Cat Campaigns](https://www.trendhunter.com/trends/family-nyart-major-campaign.md) - [Big-Screen Cat Ads](https://www.trendhunter.com/trends/inaba.md) - [Affordable Minimalist Cat Houses](https://www.trendhunter.com/trends/petsy-cat-house.md) - [Feline Adventure Board Games](https://www.trendhunter.com/trends/adventures-in-friskies-world.md)