# Paper Wine Bottles These Cardboard Wine Bottles Take a More Eco-Friendly Design Route By Michael Baxter | Published 2014-04-21 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/cardboard-wine-bottle References: [psfk](http://www.psfk.com/2014/04/paper-wine-bottle.html) & [paperboywines](http://www.paperboywines.com/) Cardboard seems to be the material of the hour and these [cardboard wine bottles](https://www.trendhunter.com/trends/the-collective-good-wine-range) are the latest in a long list of products using the versatile material. Paperboy Wines is getting rid of the classic glass that most wine bottles are made of, in favor of the more eco-friendly option, cardboard. The big pro when it comes to cardboard is that it's recyclable. Paperboy Wines knows this and with a recycle rate of 91%, the world seems to know as well. The eco-friendly pros don't only end at the recyclable aspect though. The fact that the material is [lightweight](https://www.trendhunter.com/trends/aldi-and-greencroft) is also a big factor, given the fact that with cardboard the US alone would save $50,793,750 in diesel. Outside of the functional upside to the material, there's also the fact that the retro design also looks magnificent. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 87% | Activity: 91% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Eco-friendly Packaging:** The increasing concern for the environment creates an opportunity for businesses to produce eco-friendly packages using novel materials. - **Sustainable Wine-making:** Wineries are adapting more sustainable practices including using packaging materials that are easier to recycle and require less carbon emissions to produce. - **Flexible Packaging:** Flexible packaging is becoming more popular with the food and beverage industry as it offers lightweight, easy to carry and sustainable alternatives to bulky traditional packaging materials. ### Industries Being Reshaped - **Wine and Spirits:** Wineries can adopt a safer, more sustainable approach to wine packaging through the use of recyclable alternatives to glass bottles, potentially increasing market appeal and reducing waste. - **Packaging:** Packaging companies can invest in research and development to create new and innovative sustainable packaging alternatives that reduce carbon footprint and improve efficiency in transportation and storage. - **Retail Industry:** Retailers can leverage eco-friendly packaging materials to cater to the needs and values of consumers who prioritize sustainability without compromising functionality, aesthetics and quality of the products. ## Related on Trend Hunter - [Quirky Paper Wine Bottles](https://www.trendhunter.com/trends/ugly-duck.md) - [Aluminum Wine Bottles](https://www.trendhunter.com/trends/aluminum-wine-bottles.md) - [Pulp-Based Wine Wraps](https://www.trendhunter.com/trends/perrier-jouet-1.md) - [Cardboard Tequila Bottles](https://www.trendhunter.com/trends/buen-vato.md) - [Recyclable Lightweight Wine Bottles](https://www.trendhunter.com/trends/ron-rubin-brands.md) - [Paper Vodka Bottles](https://www.trendhunter.com/trends/mother-of-pearl-vodka.md) - [Label-Less Wine Bottles](https://www.trendhunter.com/trends/crate-by-fourth-wave-wines.md) - [Recycled Glass Wine Packaging](https://www.trendhunter.com/trends/campo-viejo.md) - [Miniature Glass-Free Wine Packaging](https://www.trendhunter.com/trends/mud-house-mini-box.md)