# Transformative Cardboard Packaging This Packaging from Samsung Turns Into Useful Home Items By Laura McQuarrie | Published 2020-04-15 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/cardboard-tv-packaging References: [wersm](https://wersm.com/samsung-introduces-eco-packaging-that-becomes-furniture/) & [samsung](https://www.samsung.com/us/televisions-home-theater/tvs/the-serif/highlights/) Cardboard packaging is typically only used to transport an item safely from one place to its final destination before it is broken down and recycled. [Samsung](https://www.trendhunter.com/trends/samsung-galaxy-for-the-planet) is introducing new eco-friendly packaging across its entire TV product portfolio, which means that the corrugated cardboard is not only easier than ever to recycle but it can also be creatively repurposed in the home. Samsung's packaging includes QR codes that link to manuals that help to guide customers through the process of assembling small household items like cat houses, magazine racks or end tables. To spotlight the new eco-friendly packaging innovation, Samsung is hosting a design competition that challenges people to create inventive home projects for their chance to win up to $10,000 or other prizes. Image Credit: Samsung ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 97% | Activity: 91% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Eco-friendly Packaging:** The trend of eco-friendly packaging presents opportunities for businesses to differentiate themselves by implementing sustainable and creative packaging solutions. - **Creative Repurposing:** The trend of creative repurposing of cardboard packaging opens up possibilities for businesses to design products that can be transformed into useful items after being delivered. - **Interactive Packaging:** The trend of interactive packaging with QR codes and manuals provides businesses with opportunities to engage customers, enhance user experience, and showcase product versatility. ### Sectors Adopting This - **Consumer Electronics:** The consumer electronics industry can leverage the trend of eco-friendly packaging and creative repurposing to enhance brand image and customer satisfaction. - **Furniture:** The furniture industry can explore the trend of creative repurposing to design products that can be easily assembled from cardboard packaging, providing affordable and sustainable options for consumers. - **Printing and Packaging:** The printing and packaging industry can capitalize on the trend of interactive packaging by offering innovative solutions that incorporate QR codes and instructional materials for a more engaging customer experience. ## Related on Trend Hunter - [Paper-Based Appliance Packaging](https://www.trendhunter.com/trends/ds-smith-2.md) - [Sustainable Speaker Packaging](https://www.trendhunter.com/trends/sonos-packaging.md) - [Separating Eco Carton Packaging](https://www.trendhunter.com/trends/bruk-sustainable-packaging-design.md) - [Upcycled Waste Material Furniture](https://www.trendhunter.com/trends/cardboard-furniture-design.md) - [Striking E-Commerce Packaging](https://www.trendhunter.com/trends/maksim-arbuzov.md) - [Recyclable eCommerce Packaging](https://www.trendhunter.com/trends/amazon-packaging.md) - [Camera-Equipped Delivery Parcels](https://www.trendhunter.com/trends/living-packets.md) - [Charitable Anti-Food Waste Containers](https://www.trendhunter.com/trends/samsung-stackers.md) - [Transformative Pizza Box Tables](https://www.trendhunter.com/trends/the-moving-box-table.md)