# Cardboard Retail Shops The Bombed Mache By Ksubi By jelalyn | Published 2008-05-22 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/cardboard-retail-shop-the-bombed-mache-by-ksubi References: [hintmag](http://www.hintmag.com/blog/blog.php) & [superfuture](http://superfuture.com/city/reviews/review.cfm?id=4687) While most of us are thinking of elaborate retail design concept, **Ksubi** opted for a much simpler, cheaper and earth-friendly shop concept. The cardboard collectors of the Australian fashion label were downright serious when they decided to build **The Bombed Mache**. "The Bombed Mache" is Ksubi's own rendition of a socially-conscious, earth-loving retail store. 80 percent was built from cut-and-paste, throw-away cardboard and some other reusable refuse. Imagine how much money they have saved from the construction costs! Located in the middle of a suburban neighborhood in Melbourne, Ksubi's "The Bombed Mache" still offers the same superb shopping experience to its hip target market despite its shanty-looking appearance. The creators of the cardboard shop bagged them the 2008 Interior Design Award by the Design Institute of Australia for their ingenuity. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 79% | Activity: 79% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Sustainable Retail:** The use of eco-friendly materials and construction techniques in retail spaces, such as cardboard, presents disruptive innovation opportunities for businesses seeking to reduce their environmental impact. - **Cost-effective Design:** The trend of using inexpensive materials, like cardboard, in retail design provides an opportunity for businesses to create unique and attractive spaces while saving money on construction costs. - **Socially-conscious Brands:** The rise of socially-conscious brands, like Ksubi, who prioritize environmental sustainability in their retail concepts, presents disruptive innovation opportunities for other businesses looking to align with consumer values. ### Sectors Adopting This - **Fashion Retail:** Fashion retailers can embrace the trend of using sustainable materials like cardboard in store design to create unique, environmentally-friendly shopping experiences that resonate with customers. - **Interior Design:** The use of unconventional materials like cardboard in retail spaces presents an opportunity for interior design firms to create innovative, cost-effective designs for clients. - **Sustainability Consulting:** As more businesses prioritize sustainable practices, there is an increased demand for sustainability consultants who can help companies integrate eco-friendly materials and strategies, such as cardboard retail shops, into their operations. ## Related on Trend Hunter - [Recycling-Focused Store Concepts](https://www.trendhunter.com/trends/cos-2.md) - [Striking E-Commerce Packaging](https://www.trendhunter.com/trends/maksim-arbuzov.md) - [Green Cosmetics Concept Stores](https://www.trendhunter.com/trends/innisfree-store.md) - [Marine Waste Display Fixtures](https://www.trendhunter.com/trends/display-fixture.md) - [Repurposed Textile Factory Stores](https://www.trendhunter.com/trends/freitag-1.md) - [Cardboard Box-Transformed Furniture](https://www.trendhunter.com/trends/box-exhibition.md) - [Elegantly Minimalist Retail Environments](https://www.trendhunter.com/trends/retail-environment.md) - [Upcycled Waste Material Furniture](https://www.trendhunter.com/trends/cardboard-furniture-design.md) - [Cardboard Box Furniture](https://www.trendhunter.com/trends/karton-furniture-collection.md)