# Metropolitan Cardboard Puzzles This Retro Puzzle Toy Celebrates The Spirit of London By Jana Pijak | Published 2016-04-13 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/cardboard-puzzle References: [moonpicnic](http://moonpicnic.com/product/multi-view-puzzle-london/) This cardboard puzzle from Moon Picnic celebrates the city of London and is designed by iconic toy brand Fredun Shapur. The retro puzzle features [3D pieces](https://www.trendhunter.com/trends/capsule-tower) that are arranged to create a graphic of iconic London imagery like double decker buses and other urban symbols. Available on Moon Picnic's web shop an in Victoria & Albert Museum's gift shop, this London-themed toy is a reissued version of a cardboard puzzle first introduced in the early 60s. This contemporary take on a [retro toy](https://www.trendhunter.com/trends/artistedition-jigsaw-puzzles) educates children about London's iconography and is one of Fredun Shapur's earliest designs and most popular best-sellers. In addition to its London-inspired puzzle, the toy brand also offers designs that reference zoo animals, underwater life and farming practices in an educational way. ## Trend Insights (Trend Hunter) - Score: 0.4/10 - Popularity: 1% | Activity: 3% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Alpha - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Toys](https://www.trendhunter.com/toys) ## Key Themes ### Why This Trend Is Growing - **Retro Puzzle Toys:** Disruptive innovation opportunity: Develop more retro-inspired puzzle toys to tap into nostalgia and appeal to both children and adults. - **Iconic Imagery:** Disruptive innovation opportunity: Create puzzles that feature iconic imagery of different cities or cultural symbols to promote learning through play. - **Educational Toys:** Disruptive innovation opportunity: Design puzzles that educate children about various subjects, such as animals, nature, history, and more. ### Industries Being Reshaped - **Toy Manufacturing:** Disruptive innovation opportunity: Incorporate retro designs and educational elements into toy manufacturing processes to attract a wider audience. - **Gift Shops:** Disruptive innovation opportunity: Stock more retro-themed cardboard puzzles in gift shops to cater to customers looking for nostalgic and unique gift options. - **Museum Stores:** Disruptive innovation opportunity: Collaborate with toy brands to offer exclusive reissued versions of iconic retro puzzles in museum stores, combining art and play. ## Related on Trend Hunter - [City-Focused Postcard Sets](https://www.trendhunter.com/trends/postcard-series.md) - [Spring-Inspired Puzzles](https://www.trendhunter.com/trends/michael-storrings-springtime-at-the-library.md) - [Retro Railway-Inspired Puzzle Sets](https://www.trendhunter.com/trends/the-bica-funicular.md) - [Geometric Design Toys](https://www.trendhunter.com/trends/the-little-toy-by-eames-office.md) - [QR-Connected Puzzle Boxes](https://www.trendhunter.com/trends/the-great-indoors-puzzle.md) - [Immersive Jigsaw Puzzles](https://www.trendhunter.com/trends/harry-potter-jigsaw-puzzle.md) - [Kinetic Optical Illusion Puzzles](https://www.trendhunter.com/trends/the-woodflow.md) - [Big Apple Toy Blocks](https://www.trendhunter.com/trends/machi-town-new-york.md) - [Branded Aperitif Puzzles](https://www.trendhunter.com/trends/pernod-ricard-4.md)