# Eco-Friendly Autobot Models The Cardboard Optimus Prime Stands Ten Feet Tall and is Recyclable By Michael Hines | Published 2013-02-25 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/cardboard-optimus-prime References: [dvice](http://www.dvice.com/2013-2-24/student-transforms-cardboard-stellar-10-ft-optimus-prime) & [pwarner184.deviantart](http://pwarner184.deviantart.com/) Those who geek out over anything Transformers-related will dig this cardboard Optimus Prime model. This massive tribute to the [sci-fi robot franchise](https://www.trendhunter.com/trends/robosen-soundwave) measures some ten feet and was built by deviantART member pwarner184, an art student from the UK. Aside from being eco-friendly, the cardboard Optimus Prime is remarkably detailed. The boxy shape (no pun intended) of this model hearkens back to the Optimus prime of the firetruck version from the 1980s cartoon. Many [fan models of Optimus Prime](https://www.trendhunter.com/trends/hot-toys-2) have graced the Internet, but this cardboard model is a rarity in the sense of the material used, its detail and height. The fact that pwarner184 decided to go retro with his cardboard Optimus Prime is a nice touch, as many of the models made recently were designed in the more contemporary style. ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 8% | Activity: 13% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **Eco-friendly Models:** Opportunity for businesses to incorporate sustainable materials in their product designs and appeal to environmentally conscious consumers. - **Fan-made Creations:** Potential for businesses to tap into the fan culture of popular franchises and create unique collectible items that cater to dedicated fans. - **Retro Design:** Offering vintage-inspired products or designs can be a disruptive innovation opportunity in an industry dominated by modern aesthetics. ### Where This Applies - **Toy and Collectibles:** Toy manufacturers can explore eco-friendly materials and collaborate with fan communities to create unique and sustainable products. - **Art and Design:** Art students and designers can leverage fan culture and nostalgia to create retro-inspired pieces that attract a niche market. - **Sustainable Packaging:** Companies specializing in packaging solutions can provide eco-friendly alternatives such as cardboard models that appeal to environmentally conscious consumers. ## Related on Trend Hunter - [Cardboard Airplane Builds](https://www.trendhunter.com/trends/cardboard-airplane.md) - [Anime Robot Replica Statues](https://www.trendhunter.com/trends/59foottall-gundam.md) - [Auto-Transforming Toy Robots](https://www.trendhunter.com/trends/grimlock.md) - [Auto Cartoon Plushies](https://www.trendhunter.com/trends/transformers-reversible-plushies.md) - [Cartoon Franchise Collab Collectibles](https://www.trendhunter.com/trends/bape-and-transformers-1.md) - [Upcycled Waste Material Furniture](https://www.trendhunter.com/trends/cardboard-furniture-design.md) - [Recycled Guitar Prototypes](https://www.trendhunter.com/trends/cardboard-guitar-1.md) - [Transforming Robot Restaurants](https://www.trendhunter.com/trends/transformers-the-ark.md) - [Cartoon-Focused Toy Figurines](https://www.trendhunter.com/trends/zord-ascension-project.md)