# Cardboard Beer Boxes New Eco-Friendly Cardboard Kegs Will Revolutionize the Way You Drink By Howard Wu | Published 2010-04-20 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/cardboard-kegs References: [thisisbrandx](http://www.thisisbrandx.com/2010/04/box-your-beer-and-save-the-planet.html) Although beer purists might argue that carbonation can't be maintained in cardboard kegs, this new design by Australian student Thomas Hussey might prove them wrong. These four-liter cardboard kegs are less costly and [more environmentally friendly](https://www.trendhunter.com/trends/moosehead-breweries) than bottles, traditional kegs, or cans. As proof of the design quality, the 'Beer Box' is currently in contention for the Australian Design Award in the student category. **Implications** - Hussey claims that he wanted to create something that would "reduce the environmental effects, but also reduce cost and provide a marketing benefit." The smart student realizes that it is nice to make something that is [eco-friendly](https://www.trendhunter.com/trends/gochill-cooler), but it is important to interest the consumer market if it is going to be a success. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 24% | Activity: 84% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Eco-friendly Packaging:** The rise of eco-friendly packaging solutions like cardboard beer boxes presents disruptive innovation opportunities for the packaging industry. - **Cost-effective Alternatives:** The development of affordable alternatives like cardboard kegs opens up disruptive innovation opportunities for the beverage industry by offering a more cost-effective packaging option. - **Sustainable Beverages:** The demand for sustainable beverage containers, exemplified by cardboard kegs, creates disruptive innovation opportunities for the beverage industry to meet consumer preferences for eco-friendly products. ### Sectors Adopting This - **Packaging Industry:** The rise of eco-friendly packaging solutions like cardboard beer boxes presents disruptive innovation opportunities for the packaging industry to develop more sustainable and cost-effective alternatives. - **Beverage Industry:** The development of cost-effective alternatives like cardboard kegs opens up disruptive innovation opportunities for the beverage industry to reduce packaging costs and meet consumer demand for sustainability. - **Design Industry:** The innovative design of cardboard beer boxes, recognized with an Australian Design Award nomination, offers disruptive innovation opportunities for the design industry to create eco-friendly and marketable packaging solutions. ## Related on Trend Hunter - [Wooden Wine Boxes](https://www.trendhunter.com/trends/boxt.md) - [Bag-in-Box Spirit Packaging](https://www.trendhunter.com/trends/mandatory-spirit-co.md) - [Bio-Based Beer Bottles](https://www.trendhunter.com/trends/carlsberg-fibre-bottle.md) - [Compostable Single-Use Beer Cups](https://www.trendhunter.com/trends/beer-biocup.md) - [Ergonomic Eco-Friendly Drink Packaging](https://www.trendhunter.com/trends/tetra-prisma-aseptic-300-edge.md) - [Cardboard Tequila Bottles](https://www.trendhunter.com/trends/buen-vato.md) - [Paper-Packaged Tequilas](https://www.trendhunter.com/trends/buen-vato-tequila.md) - [Miniature Glass-Free Wine Packaging](https://www.trendhunter.com/trends/mud-house-mini-box.md) - [Compact Portable Libation Kegs](https://www.trendhunter.com/trends/square-one-mini-keg.md)