# Paper Carbonated Drink Containers The Cardboard Can is a Cheaper and Greener Aluminum Alternative By Michael Hines | Published 2012-01-25 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/cardboard-can References: [springwise](http://www.springwise.com/food_beverage/eco-friendly-cardboard-offers-cost-savings/) & [betonwerkkeienburg.de](http://betonwerkkeienburg.de/) German company Keienburg GmbH has developed a cardboard can for carbonated drinks designed to save manufacturers money and make the world a greener place. The cardboard can is made almost entirely out of paper with only the lid being made of aluminum. This new design cuts costs by letting manufacturers make a ton of cans out of a small reel of cardboard. A reel of cardboard measuring 4 x 0.5 feet can create a staggering 4,000 cans. Keinenburg GmbH estimates that companies can save up to 30 percent in production costs by using these cardboard cans. Consumers will benefit too in that their [drinks will stay colder for longer](https://www.trendhunter.com/trends/cool-can). The Earth will also benefit from a cardboard can in that there won’t be as many [aluminum cans winding up in landfills](https://www.trendhunter.com/trends/ceci-1938). ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 6% | Activity: 31% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Cardboard Can:** Opportunity for disruptive innovation in the packaging industry by replacing traditional aluminum cans with more eco-friendly cardboard counterparts. - **Cost Cutting:** Opportunity for disruptive innovation in manufacturing processes by implementing cost-effective solutions such as using reels of cardboard to create large quantities of cans. - **Sustainability:** Opportunity for disruptive innovation in the beverage industry by adopting more environmentally friendly packaging options like the cardboard can. ### Industries Being Reshaped - **Packaging:** Innovative packaging solutions like the cardboard can have the potential to disrupt the traditional aluminum can market and offer more sustainable alternatives. - **Manufacturing:** Implementing cost-cutting measures through the use of cost-effective materials like cardboard can have a disruptive impact on the manufacturing industry. - **Beverage:** The adoption of eco-friendly packaging options like the cardboard can presents opportunities for disruptive innovation in the beverage industry and appeals to consumers seeking more sustainable choices. ## Related on Trend Hunter - [Recyclable Cooler Designs](https://www.trendhunter.com/trends/coleman-geofreeze-cooler.md) - [Plastic-Free Beer Packaging](https://www.trendhunter.com/trends/heineken-green-grip.md) - [Recyclable Cardboard Lining](https://www.trendhunter.com/trends/sonoco-cristalco.md) - [Sustainable Carton-Style Packaging](https://www.trendhunter.com/trends/elopak-paperboard.md) - [Paper-Made Juice Packaging](https://www.trendhunter.com/trends/tetra-brik-aseptic.md) - [Aseptic Eco Beverage Packaging](https://www.trendhunter.com/trends/tetra-brik-aseptic-200-slim-leaf-carton.md) - [Aluminum-Free Carton Packaging](https://www.trendhunter.com/trends/sig-aluminumfree-full-barrier-solution.md) - [Guilt-Free Bubble Tea Cans](https://www.trendhunter.com/trends/teaspoons-co.md) - [Self-Cooling Can Packaging](https://www.trendhunter.com/trends/coolcan.md)