# Cardboard-Resembling Illusion Cakes Wholegreen Bakery Cooks up the Cardboard Cake By Amy Duong | Published 2024-03-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cardboard-cake References: [designtaxi](https://designtaxi.com/news/426449/World-s-First-Cardboard-Cake-Sets-To-Change-Your-Mind-About-Gluten-Free-Bakes/) & [thehallway.au](https://www.thehallway.com.au/news/making-gluten-free-sceptics-eat-their-words?utm_source=DesignTAXI&utm_medium=DesignTAXI&utm_term=DesignTAXI&utm_content=DesignTAXI&utm_campaign=DesignTAXI)  Sydney-based Wholegreen Bakery presents the Cardboard Cake, which takes a playful spin on the idea that gluten-free foods taste like 'cardboard.' It looks like packing boxes but despite the look, it is a delicious blend of coffee, butterscotch, pastry, caramel, cocoa powder, and brown rice flour. This is a rich flavor palette and the dessert is presented on a bespoke baking tray conjured up by advertising agency The Hallway. It also has an intricate design capturing the cardboard grooves. Cherie Lyden, founder of Wholegreen Bakery states, “If I had a dollar for every time I’ve heard people say that gluten-free food tastes like cardboard, I’d be a rich lady. We’ve been proving the skeptics wrong for years, but with The Cardboard Cake we’re taking it to the next level and tackling the misconceptions head on.” Image Credit: The Hallway ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 77% | Activity: 75% | Freshness: 22% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Gluten-free Dessert Innovation:** Exploring unique flavor combinations and unconventional aesthetics in gluten-free dessert creations. - **Bespoke Presentation Design:** Creating custom and intricate designs for dessert presentations that surprise and delight consumers. - **Playful Culinary Interpretation:** Using food as a medium to challenge stereotypes and misconceptions through creative culinary concepts. ### Who This Affects Most - **Bakery & Confectionery:** Blending traditional baking techniques with innovative ingredients and designs for a modern consumer palate. - **Advertising & Marketing:** Collaborating with bakeries to develop unique branding concepts that enhance consumer engagement and product differentiation. - **Food & Beverage Retail:** Embracing unconventional food designs and flavors to cater to diverse dietary preferences and challenge consumer perceptions. ## Related on Trend Hunter - [Dairy-Free Carrot Cakes](https://www.trendhunter.com/trends/rooting-for-you-carrot-cake-slices.md) - [Gluten-Free Marble Cakes](https://www.trendhunter.com/trends/dr-schr-marble-cake.md) - [Textural Plant-Based Chocolate Cakes](https://www.trendhunter.com/trends/2foods-gteau-chocolate.md) - [Artisanal Gluten-Free Deliveries](https://www.trendhunter.com/trends/wildgrain.md) - [Gluten-Free Brownie Products](https://www.trendhunter.com/trends/antoninas-glutenfree-bakery.md) - [Cardboard-Inspired Ceramic Household Art](https://www.trendhunter.com/trends/cardboard-collection.md) - [Elegant Cake Kits](https://www.trendhunter.com/trends/flourless-dark-chocolate.md) - [Cafeteria-Inspired Cake Products](https://www.trendhunter.com/trends/chocolate-old-school-cake.md) - [Free-From Donut Cakes](https://www.trendhunter.com/trends/zero-maida-donut-cake.md)