# Cardboard Cafes B3 Designers at London Design Festival By Cecilia Biemann | Published 2008-09-24 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/cardboard-cafe-london-design-festival References: [core77](http://www.core77.com/blog/events/london_design_festival_cardboard_cafe_11173.asp) B3 Designers, an interior architecture company, used 8,000 cardboard boxes to transform their [East End studio in London](https://www.trendhunter.com/trends/form-us-with-love-2) into what they dubbed the [Cardboard Cafe](https://www.trendhunter.com/trends/cardboard-chaos). The innovative project was on display last week at the London Design Festival. B3 Designers is a specialist design consultancy who focus on bespoke interiors for the retail, restaurant, bar and leisure industry. They donated the remainder of the boxes to students working on a 24 hour "Design and Make," but some boxes were broken when someone drove through the installation, leading them to recycle the remainder of the boxes. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 16% | Activity: 74% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Why This Trend Is Growing - **Sustainable Design:** The use of recyclable materials like cardboard for interior design projects presents opportunities for sustainable and eco-friendly design solutions. - **Temporary Installations:** Temporary installations using unconventional materials, such as cardboard boxes, offer businesses the opportunity to create immersive brand experiences or pop-up shops in a cost-effective manner. - **Community Collaboration:** Engaging with local communities or students through donation and collaboration can foster creativity and build positive relationships while supporting innovative projects like the Cardboard Cafe. ### Industries Being Reshaped - **Interior Design:** Using cardboard as a design material can disrupt traditional interior design practices by offering a sustainable and cost-effective alternative for creating unique and customizable spaces. - **Retail:** Implementing cardboard-based installations can provide retailers with a flexible and eye-catching way to showcase products, engage customers, and create memorable in-store experiences. - **Event Planning:** Incorporating temporary installations made from recyclable materials like cardboard allows event planners to create memorable and environmentally conscious experiences for attendees. ## Related on Trend Hunter - [Upcycled Waste Material Furniture](https://www.trendhunter.com/trends/cardboard-furniture-design.md) - [Cardboard Box Furniture](https://www.trendhunter.com/trends/karton-furniture-collection.md) - [Cardboard-Resembling Illusion Cakes](https://www.trendhunter.com/trends/cardboard-cake.md) - [Cardboard-Inspired Ceramic Household Art](https://www.trendhunter.com/trends/cardboard-collection.md) - [Curved Stacked Wooden Boxes](https://www.trendhunter.com/trends/box-set.md) - [Recycled Bar Installations](https://www.trendhunter.com/trends/bar-installation.md) - [Demountable Wooden Retail Spaces](https://www.trendhunter.com/trends/present-correct1.md) - [Collapsible Flatpack Side Tables](https://www.trendhunter.com/trends/edo-side-table.md) - [Retro Japanese-Inspired Cafe Designs](https://www.trendhunter.com/trends/postcard-bakery.md)