# Sinking Ship Competitons The Cardboard Boat Race in Oxford is a Fun Way to Keep Cool By Annie Ho | Published 2010-07-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cardboard-boat-race References: [odditycentral](http://www.odditycentral.com/pics/the-oxford-cardboard-boat-race-2010.html) If you're looking for a [fun event for the whole family](https://www.trendhunter.com/trends/family-fun-day) then perhaps the cardboard boat race will do the trick. Hosted in Oxford, London on the Trend Avon River, this competition has families building boats out of cardboard. The strange thing about the cardboard boat race is that the people look forward to the sinking of the ships. Of course, this is bound to happen since the boats are made out of cardboard and will sink the moment they get wet. Even though these boats will eventually sink, adults and kids still [paddle a great distance](https://www.trendhunter.com/trends/alpacka-raft) before the boat goes down. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 6% | Activity: 22% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life) ## Key Themes ### What Makes This Trend Stand Out - **Cardboard Boat Races:** Disruptive innovation opportunity: Developing sustainable materials that can be used to build durable, water-resistant cardboard boats. - **Family-friendly Events:** Disruptive innovation opportunity: Creating interactive and engaging experiences that promote family bonding and fun. - **Unconventional Competitions:** Disruptive innovation opportunity: Designing unique and quirky competitions that capture public interest and participation. ### Sectors Adopting This - **Recreational Activities:** Disruptive innovation opportunity: Incorporating sustainable and eco-friendly elements into recreational activities to attract environmentally conscious consumers. - **Material Manufacturing:** Disruptive innovation opportunity: Researching and developing new materials that are lightweight, durable, and water-resistant for various applications. - **Event Planning:** Disruptive innovation opportunity: Creating memorable and interactive experiences through unconventional and unique event concepts. ## Related on Trend Hunter - [Floating Escape Rooms](https://www.trendhunter.com/trends/floating-escape-room.md) - [Artful Dockside Installations](https://www.trendhunter.com/trends/pews-and-perches.md) - [Fun-Filled Inflatable Boards](https://www.trendhunter.com/trends/inflatable-board.md) - [Physically Looped Canal Boats](https://www.trendhunter.com/trends/looptheloop-boat.md) - [Month-Long Global Rowing Challenges](https://www.trendhunter.com/trends/global-rowing-challenge.md) - [Skateable Cardboard Shoes](https://www.trendhunter.com/trends/cardboard-chaos.md) - [Player-Built Seafaring Boats](https://www.trendhunter.com/trends/naval-update.md) - [Unsinkable Metal Vessel Concepts](https://www.trendhunter.com/trends/aluminum-tubes.md) - [Flood-Proof Raft-Inspired Sofas](https://www.trendhunter.com/trends/bliss-sofa.md)