# Caring Card Giveaways Hallmark is Donating a Million Cards to Help People Uplift Others By Laura McQuarrie | Published 2020-03-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/card-giveaway References: [prnewswire](https://www.prnewswire.com/news-releases/hallmark-gives-people-a-way-to-lift-spirits-with-unprecedented-one-million-card-giveaway-301030641.html) & [greetings.hallmark](https://greetings.hallmark.com/careenough/) During a tumultuous time, [Hallmark](https://www.trendhunter.com/trends/gift-card-greetings1) is hosting a [greeting card giveaway](https://www.trendhunter.com/trends/greeting-card-kiosk) and will be sharing a million cards to help people remind others that they are loved and supported. Those in the US are invited to sign up to claim their free three-card pack while supplies last on Hallmark's site, offering a simple way to send a kind message to friends, family members, neighbors, seniors or healthcare workers. The cards boast heartfelt designs that offer much-needed [messages of encouragement and support](https://www.trendhunter.com/trends/flower-sharing) during a period that's not only unprecedented but stressful and uncertain. As Lindsey Roy, CMO of Hallmark puts it, "During a time of unprecedented social distancing, we hope these cards will be shared across neighborhoods, towns and the country to help lift spirits." Image Credit: Hallmark ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 41% | Activity: 54% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life) ## Key Themes ### Why This Trend Is Growing - **Kindness Amplification:** A trend towards fostering kindness through simple acts like card giveaways and other goodwill initiatives. - **Positive Messaging:** A trend towards promoting positivity and encouragement through uplifting designs and heartfelt messages. - **Gratitude Outreach:** A trend towards expressing gratitude and appreciation through small gestures like sending a card to loved ones and community members. ### Industries Being Reshaped - **Printing and Stationery:** Printing and stationery industries can benefit from producing designs for goodwill initiatives that promote positive messaging and kindness amplification. - **Healthcare:** Healthcare providers can utilize gratitude outreach by sending cards to their patients to show appreciation for their support during this distressing time. - **Nonprofits:** Nonprofit organizations can take advantage of the trend towards kindness amplification by offering goodwill initiatives and encouraging their supporters to spread positivity through small gestures, like sending a card. ## Related on Trend Hunter - [Digital Retailer Gifting Options](https://www.trendhunter.com/trends/gift-card-greetings1.md) - [Personalized Video Greeting Cards](https://www.trendhunter.com/trends/video-greeting-cards.md) - [Phygital Greeting Cards](https://www.trendhunter.com/trends/gift-card-greetings.md) - [Cash-Gifting Greeting Cards](https://www.trendhunter.com/trends/hallmark-venmo-cards.md) - [Poetic Greeting Cards](https://www.trendhunter.com/trends/poetic-greeting-card.md) - [Celebratory Mother’s Day Collections](https://www.trendhunter.com/trends/mothers-day-collections.md) - [Mental Health-Centric Contest Campaigns](https://www.trendhunter.com/trends/carlton-cards.md) - [Inclusive Valentine's Day Gifts](https://www.trendhunter.com/trends/hallmark-valentines-day.md) - [Convenient Online Greeting Cards](https://www.trendhunter.com/trends/happy-tree-cards.md)