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# Low-Carbon Concrete Options
CarbonCure is a Science-Based Environmental Innovator

By Social Business Editor | Published 2014-04-18 | Social Good
Source: Trend Hunter, https://www.trendhunter.com/trends/carboncure
References: [treehugger](http://www.treehugger.com/sustainable-product-design/carbon-cure-concrete-lower-footprint.html) & [carboncure](http://carboncure.com)

Founded in 2007, CarbonCure is a leading innovator when it comes to clean and green building. In 2012, the company's Atlas CMU block was named one of BuidingGreen's top 10 green products of that year.

According to founder Robert Niven who had an interview the [National Post](https://www.trendhunter.com/trends/national-rail-service) in 2012, the bottom line for his clean technology company, which is based in Halifax, Nova Scotia, Canada, is simply that its concrete is green but also at a smaller price and higher quality. There's not much more you can ask for if you're in the environmental architecture, design and building industries. That's also what tends to make innovations work: nothing too crazy but a simple and good product.

**Contact Information**
CarbonCure [website](http://carboncure.com/)
CarbonCure on [Twitter](https://twitter.com/CarbonCure)
CarbonCure on [YouTube](https://www.youtube.com/user/CarbonCure)

## Trend Insights (Trend Hunter)

- Score: 4.2/10
- Popularity: 36% | Activity: 83% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness)

## Key Themes

### What Makes This Trend Stand Out

- **Low-carbon Concrete:** Disruptive innovation opportunity: Develop and market low-carbon concrete solutions that are both cost-effective and high-quality.

### Sectors Adopting This

- **Environmental Architecture:** Disruptive innovation opportunity: Incorporate low-carbon concrete options into sustainable building designs to reduce environmental impact.
- **Design:** Disruptive innovation opportunity: Create innovative and aesthetically pleasing structures using low-carbon concrete materials.
- **Building:** Disruptive innovation opportunity: Implement low-carbon concrete technologies to meet green building standards and reduce carbon footprint.

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