# Bubbly Drinking Fountains Eau de Paris is Rebranding the Public Water Supply in Paris By Christopher DeLuca | Published 2010-12-27 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/carbonated-water-fountain References: [guardian](http://www.guardian.co.uk/world/2010/sep/21/paris-park-fizzy-water-tap) & [nytimes](http://www.nytimes.com/2010/09/22/world/europe/22paris.html) Paris has a new water fountain that has been attracting some attention. The city recently launched a new fountain in Jardin de Reuilly where Parisians can get carbonated water as well as [spring water](https://www.trendhunter.com/trends/formosa-springs). The carbonated water fountain is the first of its kind in France. The city hopes to decrease the [plastic waste from water bottle consumption](https://www.trendhunter.com/trends/sodastream-sustainability-concierge) by offering a limitless supply of the bubbly. Eau de Paris, the city's public water company, is using the carbonated water fountain as an opportunity to rebrand the public water supply as a safe and ecological choice. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 4% | Activity: 27% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Carbonated Water Fountains:** Disruptive innovation opportunity: Create a line of carbonated water fountains for public spaces, restaurants, and cafes to offer consumers a sustainable alternative to bottled carbonated drinks. - **Eco-friendly Rebranding:** Disruptive innovation opportunity: Help companies rebrand their products or services as safe and ecological choices to appeal to environmentally-conscious consumers. - **Plastic Waste Reduction:** Disruptive innovation opportunity: Develop innovative packaging solutions or alternatives to reduce plastic waste from water bottle consumption. ### Who This Affects Most - **Beverage Industry:** Disruptive innovation opportunity: Introduce innovative and sustainable beverage options to reduce single-use plastic waste and meet the increasing demand for eco-friendly products. - **Public Utilities:** Disruptive innovation opportunity: Collaborate with public water companies to develop and implement sustainable solutions that promote the use of tap water and reduce the reliance on bottled water. - **Advertising and Marketing:** Disruptive innovation opportunity: Help companies communicate their sustainability efforts and eco-friendly initiatives through effective advertising and marketing campaigns. ## Related on Trend Hunter - [Portable Water-Carbonating Canteens](https://www.trendhunter.com/trends/sparkling-water-bottle.md) - [Bottle-Free Beverage Dispensers](https://www.trendhunter.com/trends/bon-aqua-water-bar.md) - [Redesigned Sparkling Water Collaborations](https://www.trendhunter.com/trends/perriers-bottle-design.md) - [Sparkling Water Art Exhibits](https://www.trendhunter.com/trends/sara-shakeel.md) - [Mineralizing Water-Sanitizing Carbonators](https://www.trendhunter.com/trends/carbon8-onetouch-sparkling-water-maker.md) - [Recyclable Packaging Sparkling Waters](https://www.trendhunter.com/trends/canned-sparkling-water.md) - [Non-Carbonated Fizzy Water](https://www.trendhunter.com/trends/loftiwater.md) - [Carbonated Beverage Makers](https://www.trendhunter.com/trends/the-infizz-fusion.md) - [Crispy Effervescent Mineral Waters](https://www.trendhunter.com/trends/sparkling-mineral-water.md)