# Cost-Effective Performance Wheels The Craftworx 'ULTIMA' Carbon Wheels are Ready for Action By Michael Hemsworth | Published 2016-06-15 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/carbon-wheel References: [thegadgetflow](http://thegadgetflow.com/portfolio/craftworx-ultima-carbon-wheel/) & [kickstarter](https://www.kickstarter.com/projects/craftworx/help-build-the-ultimate-carbon-road-wheels) Anyone who has ever priced carbon materials and products know how expensive they can be, so Craftworx 'ULTIMA' Carbon Wheels are designed to be a cost-effective alternative that doesn't skimp on performance. Available now for preorder on [Kickstarter](https://www.trendhunter.com/trends/carbon-fiber-electric-bike), the wheels come in a variety of different size options to suit [bicycles of different makes and models](https://www.trendhunter.com/trends/gravel-bicycle). The sleek design makes them a [performance-focused piece of equipment](https://www.trendhunter.com/trends/ebc-brakes) that's also stylish. Looking great and offering an enhanced level of performance, the Craftworx 'ULTIMA' Carbon Wheels enable riders to choose from a bevy of options to get the exact wheels they want. Best of all, the wheels can be purchased at a price point that won't break the bank, which makes them a budget-friendly option for users to take advantage of. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 15% | Activity: 16% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Why This Trend Is Growing - **Cost-effective Carbon Products:** Companies can explore making more cost-effective carbon-based products that are accessible to a wider range of customers. - **Performance-focused Design:** Innovators can create performance-focused designs that strikes a balance between form and functionality. - **Customization Options:** Businesses can offer more customization options for their products, which allows customers to choose the exact specifications they need. ### Industries Being Reshaped - **Cycling:** Manufacturers can apply cost-effective and performance-focused designs to other cycling products such as helmets and frames. - **Automotive:** Companies can explore making more cost-effective performance wheels for motorcycles and cars. - **Sporting Goods:** Businesses can apply customization options to a wider range of sporting goods products to cater to niche markets and meet unique customer needs. ## Related on Trend Hunter - [High-End Road Wheels](https://www.trendhunter.com/trends/highend-road-wheel.md) - [Ultra-Lightweight Road Bikes](https://www.trendhunter.com/trends/ultimate-cfr-di2.md) - [Affordable Performance Bikes](https://www.trendhunter.com/trends/cf-racer1-electric-bike.md) - [Next-Gen Ultralight Composite Spokes](https://www.trendhunter.com/trends/composite-spokes.md) - [Performance-Oriented Carbon Fiber Frames](https://www.trendhunter.com/trends/carbon-fiber-frame.md) - [Crowdfunded Speed-Focused E-Bikes](https://www.trendhunter.com/trends/urban-racer-r3.md) - [Competitively Priced Electric Bikes](https://www.trendhunter.com/trends/carbon-fiber-electric-bike.md) - [Revised Carbon E-Bikes](https://www.trendhunter.com/trends/urtopia-carbon-1s.md) - [Carbon Fiber Urban eBikes](https://www.trendhunter.com/trends/carbonfiber-urban-ebikes.md)