# Eco-Friendly Chicken Products Do Good Foods Carbon Reduced Chicken Combats Food Waste By Michael Hemsworth | Published 2022-05-17 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/carbon-reduced-chicken References: [progressivegrocer](https://www.progressivegrocer.com/news-briefs?created_1=2022-05-16T11%3A39%3A46) & [dogoodfoods](https://dogoodfoods.com/)  The [Do Good Foods](https://www.trendhunter.com/trends/do-good-foods) Carbon Reduced Chicken is a more sustainable take on conventional chicken products that's arriving now for shoppers to pick up. The chicken used for the product is raised with [upcycled feed](https://www.trendhunter.com/trends/atorias-family-bakery-mini-upcycled-naan) that's nutrient-dense and sourced from grocery store surplus food. This gives the chicken a decidedly more eco-friendly profile for shoppers to appreciate and also prevents three-pounds of greenhouse gas emissions. Co-CEO and Co-Founder Justin Kamine spoke on the Do Good Foods Carbon Reduced Chicken saying, "Food waste is a massive problem with approximately 40% of the food we grow in the U.S. going to waste. We believe this can be solved with what we are doing at Do Good Foods by upcycling [surplus grocery food](https://www.trendhunter.com/trends/giant-food-and-divert), creating a closed loop system, and providing accessible great tasting chicken to consumers. We are bringing real sustainability to scale and empowering everyone to be a part of the solution." ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 24% | Activity: 50% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Upcycled Feed:** Businesses can create closed loop systems by using upcycled feed to reduce food waste and create more sustainable products. - **Carbon Reduced Products:** The demand for carbon reduced or low carbon footprint products is rising, presenting disruptive innovation opportunities for companies that incorporate sustainability into their products. - **Grocery Store Surplus Usage:** More companies are utilizing surplus food from grocery stores to create eco-friendly products, presenting opportunities for businesses to reduce waste while creating sustainable products. ### Industries Being Reshaped - **Food and Beverage:** The food and beverage industry can incorporate upcycled feed and grocery store surplus usage in their products to reduce waste and carbon footprint while meeting growing consumer demand for eco-friendly products. - **Agriculture:** The agriculture industry can collaborate with food and beverage companies to create closed loop systems by using upcycled feed and reducing waste in the supply chain while improving sustainability. - **Retail:** Retail businesses can explore incorporating carbon reduced or low carbon footprint products that incorporate upcycled feed or grocery store surplus usage to meet growing consumer demand for sustainable and eco-friendly products. ## Related on Trend Hunter - [Upcycled Animal Feeds](https://www.trendhunter.com/trends/do-good-foods.md) - [Sustainable Carbon-Neutral Eggs](https://www.trendhunter.com/trends/planet-friendly-eggs.md) - [Cultivated Chicken Meals](https://www.trendhunter.com/trends/cultivated-chicken.md) - [Seed Oil-Free Chicken Products](https://www.trendhunter.com/trends/real-good-food.md) - [Upcycled Dog Foods](https://www.trendhunter.com/trends/doggiebag.md) - [Eco-Friendly Chicken Nuggets](https://www.trendhunter.com/trends/wild-nuggies.md) - [Lab-Grown Chicken Satays](https://www.trendhunter.com/trends/good-meat-1.md) - [Upcycled Green Beans](https://www.trendhunter.com/trends/canned-green-beans.md) - [Seed Oil-Free Chicken Bites](https://www.trendhunter.com/trends/lightly-breaded-chicken-breast-chunks.md)