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# Carbon Offsets for Wine Shipments
Clif Family Winery Introduces 'Green My Shipment'

By Marissa Brassfield | Published 2008-12-07 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/carbon-offset-wine-shipments
References: [treehugger](http://www.treehugger.com/files/2008/12/green-your-shipment-with-carbon-offsets.php) & [cliffamilywinery](http://www.cliffamilywinery.com/story.html)

Environmentally-conscious individuals recognize that sustainability depends upon buying locally; however, anyone who's visited the Napa Valley can see that this isn't the sort of business model that keeps smaller wineries in business.

[Clif Family Winery and Ranch](https://www.trendhunter.com/trends/seasonal-wine-tasting) is part of the same company that produces delicious healthy energy bars. Their winery ships to most states--a smart move for sales, but not necessarily eco-friendly. They've just introduced '[Green My Shipment](https://www.trendhunter.com/trends/green-wedge)' to help boost sales without compromising their [green business model](https://www.trendhunter.com/trends/easyoffset).

Consumers can add as little as 25 cents to their order, and all proceeds from Green My Shipment go to NativeEnergy and support the Cascade Sierra Solutions Trucking Efficiency Project.

## Trend Insights (Trend Hunter)

- Score: 2.7/10
- Popularity: 20% | Activity: 54% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial, Gen X
- Top markets: North America, South America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### Why This Trend Is Growing

- **Local Wine Production:** Opportunity to invest in and promote locally-produced wines, reducing the carbon footprint of transportation.
- **Green Shipping Initiatives:** Opportunity to develop eco-friendly shipping methods and incentives for businesses in various industries.
- **Consumer Contribution Programs:** Opportunity to create programs that allow consumers to contribute to sustainability efforts in exchange for their purchases.

### Industries Being Reshaped

- **Wine Production:** Disruptive innovation potential: Implementing sustainable shipping practices and carbon offset programs in wine production and distribution.
- **Transportation and Logistics:** Disruptive innovation potential: Developing and adopting new technologies and practices for eco-friendly shipping and transportation.
- **Consumer Goods:** Disruptive innovation potential: Incorporating consumer contribution programs into various sectors, allowing customers to actively support sustainability initiatives.

## Related on Trend Hunter

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- [Cost-Effective Carbon Calculators](https://www.trendhunter.com/trends/ship-green.md)
- [Partially Filled Wine Bottles](https://www.trendhunter.com/trends/tomorrows-vintage.md)