'UNDO Labs' is producing a line of sustainable shoelaces that help to offset environmental damage through the use of carbon offset credits. The shoe business is one of the most environmentally damaging industries because of the raw materials it uses and the harmful manufacturing processes it relies on. To help offset some of the damage of the shoe industry, UNDO Labs has created a carbon-offsetting shoelace.
The 'UNDO Laces' are made from sustainable materials and come in a number of different colors and sizes. For every pair of laces purchased, the company will purchase carbon offset credits from a reputable solar energy, wind energy or reforestation project. The idea behind the project is that if everyone in the world used UNDO Laces, the company could help offset the entire carbon footprint of the shoe industry.
While the design is currently just a prototype, the company is running a Kickstarter campaign to begin distributing its product.