# Carbon-Negative Area Rugs FLOR's Terra Nova Stores More Carbon Than is Released When It’s Made By Laura McQuarrie | Published 2025-04-23 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/carbon-negative-area-rug References: [businesswire](https://www.businesswire.com/news/home/20250422396243/en/FLOR-Expands-Carbon-Negative-Rug-Collection-Reinforces-Commitment-to-Going-All-In-on-Sustainability) & [flor](https://www.flor.com/area-rugs_carpet-tiles/terra-nova/21-1601.html?srsltid=AfmBOoolI3ZZyu3txj9guSMD4k5v8WeByBysBUMpLZ9yknO-xDlcqAUa)  FLOR created the industry’s first carbon negative area rug styles and [Terra Nova](https://www.trendhunter.com/trends/blu-dot-furniture-boat) is the newest addition to its collection that stores more carbon than is released when it’s made. “When launching our carbon negative collection in 2022, we knew we were going to expand with more on-trend designs, and Terra Nova is proof," said Kelly Simcox, Head of Global Design at [Interface](https://www.trendhunter.com/trends/winter-collection-1), "For this style, we looked to the popular handcrafted trend making its way into residential and commercial interiors." Creating a unique rug is as easy as combining individual carpet tiles and because the pattern is random, no two carpet tiles are alike. Terra Nova features two colorways, Dune and [Topaz](https://www.trendhunter.com/trends/topaz-ai-gigapixel), which meet the aesthetic preferences of consumers while bringing a sense of quality craftsmanship to interior spaces. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 31% | Activity: 27% | Freshness: 39% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Furniture](https://www.trendhunter.com/furniture) ## Key Themes ### Why This Trend Is Growing - **Carbon-negative Materials:** The development of carbon-negative materials presents a groundbreaking solution for reducing environmental impact while producing functional, aesthetically pleasing products. - **Customized Interior Design:** The trend of personalized interior design continues to grow, with products like FLOR's Terra Nova allowing consumers to create unique and bespoke living spaces. - **Handcrafted Aesthetics:** The resurgence of handcrafted aesthetics in design reflects a consumer desire for originality and quality, driving innovation in customizable, artisanal home décor solutions. ### Industries Being Reshaped - **Sustainable Home Decor:** The sustainable home decor industry is transforming with the introduction of products like carbon-negative area rugs that appeal to eco-conscious consumers. - **Carpet & Rug Manufacturing:** Innovations in the carpet and rug manufacturing sector are focused on developing environmentally friendly materials and processes that meet evolving consumer demand. - **Residential & Commercial Interiors:** The residential and commercial interiors industry is incorporating design elements that emphasize sustainability and personalization, capitalizing on trends like carbon-negative and handcrafted design. ## Related on Trend Hunter - [Opulent Area Rug Collections](https://www.trendhunter.com/trends/winter-collection-1.md) - [Environmentally Friendly Joint Furniture](https://www.trendhunter.com/trends/flor-and-econyl.md) - [Dynamic Flatwoven Carpet Designs](https://www.trendhunter.com/trends/matter-colection.md) - [Hand-Knotted Neutral Rugs](https://www.trendhunter.com/trends/home-and-soul.md) - [Patterned Bright Carpet Collection](https://www.trendhunter.com/trends/newstalgia-collection.md) - [Repurposed Runway-Style Rugs](https://www.trendhunter.com/trends/sunnei-4.md) - [Eco-Conscious Rug Collections](https://www.trendhunter.com/trends/crossover-rug-collection.md) - [Patterned Retro Flooring](https://www.trendhunter.com/trends/the-newstalgia.md) - [70s-Inspired Plush Shag Rags](https://www.trendhunter.com/trends/petra-rug-collection.md)