# Automobile-Celebrating Champagnes Carbon Champagne is Releasing 'ƎB.01’ in a Bugatti Partnership By Justin Lam | Published 2018-11-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/carbon-champagne References: [luxurylaunches](http://luxurylaunches.com/gastronomy/champagne-carbon-has-crafted-a-special-edition-bottle-to-celebrate-bugattis-110th-anniversary.php) & [2luxury2](https://www.2luxury2.com/bugatti-launches-carbon-a-110-year-special-edition-champagne/) [Carbon Champagne](https://www.trendhunter.com/trends/taha-protein) is perhaps best known for its [carbon fiber bottles](https://www.trendhunter.com/trends/ceci-1938) and presence on the Formula 1 podium, but the brand has recently formed a partnership to craft a special edition bottle for [Bugatti's](https://www.trendhunter.com/trends/exclusive-luxury-jeweled-eggs) 110th anniversary. The fusion of both brands came from a shared relationship with luxury and design and a constant "striving for perfection." The partnership between Carbon Champagne and Bugatti is also meant to celebrate each brand's innovation in "present and future." The limited-edition champagne released by Carbon will be known officially as ‘ƎB.01’ and will be released in 2019. The sparkling wine will feature a blend of 90% Chardonnay grapes with 10% pinot noir, both of which were grown in the same eastern region of France where Bugatti is based. Image Credit: Bugatti/Carbon ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 39% | Activity: 7% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Luxury Collaboration:** Opportunity for luxury brands to collaborate and create special edition products that celebrate shared values and innovation. - **Carbon Fiber Packaging:** Incorporating carbon fiber materials in product packaging to enhance luxury and design while also showcasing innovation and uniqueness. - **Celebrity-endorsed Beverages:** Opportunity for celebrities or well-known figures to partner with beverage brands to create limited-edition products that appeal to their fan base and generate buzz. ### Where This Applies - **Luxury Goods:** Luxury brands in various sectors can explore collaboration opportunities to create unique and exclusive products that cater to affluent consumers. - **Packaging:** Packaging companies can leverage the trend of using carbon fiber materials to offer innovative and sustainable packaging solutions for luxury products. - **Beverage:** Beverage companies can partner with celebrities or influencers to create limited-edition products that tap into the fan base of the partner, driving sales and brand awareness. ## Related on Trend Hunter - [Luxe Car-Inspired Bottle Designs](https://www.trendhunter.com/trends/the-macallan-horizon.md) - [Exclusive Luxury Jeweled Eggs](https://www.trendhunter.com/trends/exclusive-luxury-jeweled-eggs.md) - [Sketched Luxurious Sportscars](https://www.trendhunter.com/trends/chiron-super-sport.md) - [Ultra-Lightweight Champagne Bottles](https://www.trendhunter.com/trends/lightweight-champagne-bottle.md) - [Vintage Fire Extinguisher Champagnes](https://www.trendhunter.com/trends/code-rouge-edition.md) - [Luxury Car-Inspired Headphones](https://www.trendhunter.com/trends/luxury-carinspired-headphone.md) - [Space-Bound Champagne Initiatives](https://www.trendhunter.com/trends/mumm-cordon-rouge.md) - [Abstract Artwork Champagne Branding](https://www.trendhunter.com/trends/dom-prignon-and-jeanmichel-basquiat.md) - [Supercar-Inspired Wine Bottles](https://www.trendhunter.com/trends/taron-wine-bottle-designs.md)