# Feel-Good Alt Pastas Carbe Diem is Lower in Net Carbs and Calories By Laura McQuarrie | Published 2024-04-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/carbe-diem References: [thedieline](https://thedieline.com/blog/2024/4/10/stones-carbe-diem-design-encourages-consumers-to-seize-the-pasta) & [carbediemfoods](https://carbediemfoods.com/)  Some consumers see pasta products as unhealthy due to their high carbohydrate content and Carbe Diem is a brand that challenges these negative perceptions. Carbe Diem founder Katey Alden is like millions of pasta consumers craving a healthier option and the brand was born out of a desire for pasta that looked, cooked and tasted like conventional pasta while being lower in carbohydrates and higher in fiber. Carbe Diem makes the most of [isolated protein and fibers from wheat](https://www.trendhunter.com/trends/banza-wheat-protein-pasta). The joyful alt-pasta brand makes familiar varieties like penne, rotini and spaghetti with brightly colored packaging, bold lettering and imagery that seems to smile. Carbe Diem is an innovation out of [General Mills’](https://www.trendhunter.com/trends/txt-cereal-boxes) G-Works venture studio. According to the brand, Carbe Diem's [Amazon](https://www.trendhunter.com/trends/goodles-glutenfree) launch resulted in four times the expected revenue. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 44% | Activity: 48% | Freshness: 23% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Heathier Pasta Alternatives:** Opportunity to cater to health-conscious consumers seeking lower carbohydrate options while still enjoying traditional pasta dishes. - **Joyful Packaging Design:** Chance to create engaging and vibrant packaging designs that resonate with consumers looking for a fun and positive pasta experience. - **Brands From Venture Studios:** Potential for emerging pasta brands from venture studios to disrupt traditional market players and capture significant market share. ### Industries Being Reshaped - **Food and Beverage:** Innovations in pasta products can revolutionize the food and beverage industry by meeting the evolving dietary preferences of the health-conscious population. - **Packaging and Branding:** The packaging and branding industry can capitalize on the trend of joyful and visually appealing designs to enhance consumer engagement and brand recognition. - **Venture Capital and Startups:** Venture capital firms and startups involved in the creation of new pasta brands have the opportunity to disrupt the traditional pasta market and drive significant revenue growth. ## Related on Trend Hunter - [Sustainable Low-Carb Food Ranges](https://www.trendhunter.com/trends/carb-alternatives.md) - [Fiber-Rich Pastas](https://www.trendhunter.com/trends/goodwheat.md) - [Guilt-Free Protein Pastas](https://www.trendhunter.com/trends/equii-protein-pasta.md) - [Flavorful Zero-Carb Ready-To-Eat Pastas](https://www.trendhunter.com/trends/readytoeat-pasta.md) - [Health-Focused Ready-To-Eat Pasta Meals](https://www.trendhunter.com/trends/readytoeat-pasta-meals.md) - [Free-From Protein Pastas](https://www.trendhunter.com/trends/highprotein-pasta.md) - [Gut-Friendly Pastas](https://www.trendhunter.com/trends/bellycious.md) - [High-Protein Pastas](https://www.trendhunter.com/trends/high-protein-pasta.md) - [Convenient Gluten-Free Pastas](https://www.trendhunter.com/trends/pasta-by-daily-harvest.md)