# Non-Toxic Stylish Bakeware Caraway Debuted Its First Line of Bakeware to Meet All Cooking Needs By Grace Mahas | Published 2021-09-21 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/caraway References: [carawayhome](https://www.carawayhome.com/) [Caraway](https://www.trendhunter.com/trends/nontoxic-tea-kettle), the non-toxic cookware brand beloved by the Internet, recently expanded its portfolio with the introduction of its new bakeware line. The stunning collection, available as an 11 piece set ($395) or 5 piece half set ($245), includes Large & Medium Baking Sheets, a Cooling Rack, Rectangle Pan, Muffin Tin, Square Pan, 2 Circle Pans, and a Loaf Pan. “We are excited to enter the bakeware category and continue to grow Caraway into a brand where sustainability, health and thoughtful design are at the forefront", said Founder & CEO Jordan Nathan. "Our cookware has received an overwhelmingly positive response over the last two years, and we look forward to offering our community a new way to upgrade their kitchens with colorful & completely non-toxic items through this category expansion." The non-toxic cookware is available in a new [Slate](https://www.trendhunter.com/trends/yamaha) colorway in addition to Caraway’s signature colors of Perracotta, Cream, Sage and Navy. Moreover, the collection was designed for efficient storage to eliminate clutter to support a well organized kitchen. Image Credit: Caraway ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 26% | Activity: 38% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Kitchen](https://www.trendhunter.com/kitchen) ## Key Themes ### Key Themes Behind This Trend - **Non-toxic Cookware:** There is an opportunity for companies to produce non-toxic cookware and utensils that are both healthy and environmentally conscious. - **Bakeware Sets:** An evergreen category, bakeware sets can be expanded beyond just baking to offer a complete set of sizes and shapes needed for a well-stocked kitchen. - **Sustainable Kitchenware:** Sustainability is becoming increasingly important in the kitchenware category, offering opportunities for innovation and market differentiation. ### Where This Applies - **Cookware Industry:** The cookware industry should consider producing non-toxic and environmentally friendly products to meet the demands of a growing consumer base. - **Bakeware Industry:** Bakeware manufacturers can create sets that include a variety of shapes and sizes to offer consumers everything they need to start baking. - **Kitchenware Industry:** Innovation in the kitchenware industry can focus on sustainability to differentiate brands in a crowded market and appeal to environmentally-conscious consumers. ## Related on Trend Hunter - [Non-Toxic Tea Kettles](https://www.trendhunter.com/trends/nontoxic-tea-kettle.md) - [Non-Stick Cookware Capsules](https://www.trendhunter.com/trends/caraway-3.md) - [Sleek Carbon-Made Bakeware](https://www.trendhunter.com/trends/rl-industry.md) - [Pastel-Tonal Bakeware Capsules](https://www.trendhunter.com/trends/our-place-1.md) - [D2C Cookware Brands](https://www.trendhunter.com/trends/enameled-cast-iron.md) - [Mini Kitchen Solutions](https://www.trendhunter.com/trends/mini-bakeware.md) - [Non-Toxic Glass Containers](https://www.trendhunter.com/trends/glass-airtight-container-set.md) - [Sunning High-Design Cookware](https://www.trendhunter.com/trends/after-crate-barrel-and-caraway.md) - [Aesthetic Cast Iron Collections](https://www.trendhunter.com/trends/enameled-cast-iron-collection.md)