# Wedding Marketplace Apps Carats & Cake Connects Couples With Wedding-Related Businesses By Niko Pajkovic | Published 2022-02-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/carats-cake References: [businesswire](https://www.businesswire.com/news/home/20211220005985/en/Carats-Cake-Raises-19.3-Million-to-Transform-How-Venues-Do-Business) & [caratsandcake](https://caratsandcake.com/business)  [Carats & Cake](https://www.trendhunter.com/trends/carats-cake1) is an integrated marketing and [point-of-sale financing solution](https://www.trendhunter.com/trends/cash-flow-and-capital) for businesses working within the wedding space. For users, the platform is all about inspiration, guidance, and planning, as it functions as a kind of marketplace where couples check out vendor reviews, run through real wedding examples, look into photographers, book catering services, and more. In a sense, Carats & Cake functions as an all-in-one marketplace designed to connect couples with wedding-related businesses while offering them a social media-like hub that can be used completely free of charge. Recently, the company was able to secure $19.3 million in financing led by Acrew Capital and [Founders Fund](https://www.trendhunter.com/trends/gosestyle-ales), which will go towards expanding the business beyond weddings as it aims to further develop its unique hospitality-oriented fintech solutions. Image Credit: Carats & Cake ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 23% | Activity: 25% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Weddings](https://www.trendhunter.com/weddings) ## Key Themes ### Why This Trend Is Growing - **Integrated Wedding Marketplace:** Develop an all-in-one platform for wedding-related businesses that offers financial solutions - **Social Media for Weddings:** Create a social media-like hub for weddings that provides inspiration, planning, and vendor reviews - **Hospitality-oriented Fintech Solutions:** Integrate fintech solutions that cater to hospitality businesses, such as point-of-sale financing ### Industries Being Reshaped - **Wedding Planning:** Disrupt the wedding planning industry by introducing a modern, all-in-one service that includes financial solutions - **Event Management:** Expand the platform to serve other hospitality-oriented businesses beyond weddings, becoming an all-in-one event management solution - **Social Media:** Enter the niche market of wedding-themed social media platforms by providing inspiration, planning, and vendor reviews ## Related on Trend Hunter - [Hospitality Finance Platforms](https://www.trendhunter.com/trends/carats-cake1.md) - [Wedding Planning Platforms](https://www.trendhunter.com/trends/lets-celebrate.md) - [Wedding Payments Platforms](https://www.trendhunter.com/trends/rock-paper-coin.md) - [Stranger Wedding Marketplaces](https://www.trendhunter.com/trends/invitin.md) - [Curated Wedding Marketplaces](https://www.trendhunter.com/trends/minted-weddings-marketplace.md) - [All-In-One Wedding Platforms](https://www.trendhunter.com/trends/davids-bridal-1.md) - [Streamlined Wedding-Focused Retail Experiences](https://www.trendhunter.com/trends/knot-worldwide.md) - [Digital Wedding Platforms](https://www.trendhunter.com/trends/lovebird.md) - [AI-Powered Wedding Planning Experiences](https://www.trendhunter.com/trends/make-it-yours-by-the-knot.md)