# Pen Pays Homage to Swiss Watchmakers Caran d'Ache Pens Resemble Clocks By Going Like Sixty | Published 2007-12-09 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/caran-dache-pen-swiss-watch References: [forums.timezone](http://forums.timezone.com/index.php?t=tree&goto=3312467&rid=0) Caran d'Ache created this pen to pay homage to [Swiss watchmakers](https://www.trendhunter.com/trends/phillips-decade-one). The 1010 limited edition was named because at 10:10 the hands on a watch are perfectly balanced. The pen resembles [watch gears](https://www.trendhunter.com/trends/perse-fantme) and is made of rhodium coated silver. The cap is inspired by a watch hand while the pump is set with a ruby to ensure the utmost [luxurious writing experience](https://www.trendhunter.com/trends/writing-instruments). The pen is in a black lacquer box with glass bottle and palladium plated silver stopper. 500 were made and are selling for $19,000 each. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 37% | Activity: 13% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Ultra Luxury](https://www.trendhunter.com/ultraluxury) ## Key Themes ### What Makes This Trend Stand Out - **Luxurious Writing Tools:** There is an opportunity to innovate by creating more luxurious writing tools such as this pen. - **Homage Products:** Creating products that pay homage to a certain industry or profession, as Caran d'Ache did with Swiss watchmakers, can create a unique selling point. - **Limited Edition Collectibles:** Designing limited edition collectibles, as only 500 of these pens were made, can create exclusivity and drive demand among collectors. ### Sectors Adopting This - **Fine Writing Instrument Industry:** There is opportunity here to create more innovative and unique writing instruments, as this pen demonstrates. - **Luxury Goods Industry:** Creating luxurious products such as this pen can tap into the demand for high-end luxury items. - **Watchmaking Industry:** Pay homage products like this pen can appeal to fans of certain industries such as watchmaking, creating opportunities for cross-industry collaboration. ## Related on Trend Hunter - [Posh Celebratory Pocket Watches](https://www.trendhunter.com/trends/special-edition-pocket-watch.md) - [Filmmaker-Approved Writing Utensils](https://www.trendhunter.com/trends/montblanc-x-wes-anderson.md) - [Ultra-Premium Ballpoint Pens](https://www.trendhunter.com/trends/starwalker-blackcosmos.md) - [Miniature Heritage-Inspired Pens](https://www.trendhunter.com/trends/montblanc-baby-pens.md) - [Opulent Avian-Accented Timepieces](https://www.trendhunter.com/trends/credor-goldfeather-tourbillon-gbcf999.md) - [Luxe Artisan Pocket Watches](https://www.trendhunter.com/trends/la-ravenale.md) - [Luxe Limited-Edition Fountain Pens](https://www.trendhunter.com/trends/stilema-sp3.md) - [Striking Monochromatic Timepieces](https://www.trendhunter.com/trends/tag-heuer-carrera-tourbillon.md) - [Robotically Accented Timepieces](https://www.trendhunter.com/trends/czapek-antarctique-rattrapante-rur.md)