# Caramelized White Chocolates The Kit Kat Gold Bar is Tinted By Caramel, Not Artificial Colors By Laura McQuarrie | Published 2018-08-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/caramelized-white-chocolate References: [designtaxi](http://designtaxi.com/news/401042/Kit-Kat-Launches-Gold-Bars-That-Chocoholics-Are-Bound-To-Treasure/) & [woolworths.au](https://www.woolworths.com.au/shop/productdetails/696545/kit-kat-gold-block?utm_source=DesignTAXI&utm_medium=DesignTAXI&utm_term=DesignTAXI&utm_content=DesignTAXI&utm_campaign=DesignTAXI) While some consumers tend to find the sweetness of white chocolate off-putting, caramelized white chocolate has emerged as an alluring gold-hued temptation with a comforting, toasty flavor. Kit Kat recently added to its collection of treats with the all-new [Kit Kat Gold bar](https://www.trendhunter.com/trends/mcvities-gold-billions), which is branded as a "golden white choc for a deliciously caramelized break." As the white chocolate product features no artificial colors or preservatives, the limited-edition confection gets its color only from the rich shades of caramel. Earlier this year, [Hershey's Gold](https://www.trendhunter.com/trends/hersheys-sugar-cookie-flavored-bar) was unveiled as the brand's first new bar in over 22 years, offering consumers a decadent taste of something different with a caramelized cream candy filled with pretzels and peanuts. Caramelized white chocolate has long been a secret in the culinary world, but it is now becoming commercially available to consumers as a sophisticated take on white chocolate. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 47% | Activity: 37% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Caramelized White Chocolate:** The trend towards caramelized white chocolate presents an opportunity for confectionery brands to offer a new flavor profile. - **Natural Colors and Flavors:** A move towards natural colors and flavors in chocolate products presents opportunities for manufacturers to capitalize on the demand for healthier food options. - **Gourmet Chocolate:** The addition of unique flavors like caramelized white chocolate presents an opportunity for premium chocolate brands to differentiate themselves in a crowded market. ### Where This Applies - **Confectionery:** The trend towards caramelized white chocolate offers confectionery brands an opportunity to innovate and offer a new flavor profile. - **Health Food:** The shift towards natural ingredients and flavors in chocolate products offers health food brands an opportunity to target consumers seeking healthier snacking options. - **Premium Chocolate:** The trend towards gourmet chocolate gives premium chocolate brands an opportunity to innovate and offer unique flavors that appeal to a discerning consumer base. ## Related on Trend Hunter - [Gilded Caramel Chocolate Bars](https://www.trendhunter.com/trends/toblerone-golden.md) - [Aerated Salted Caramel Chocolates](https://www.trendhunter.com/trends/wispa-gold-salted-caramel.md) - [Caramel-Infused Wafer Candy Bars](https://www.trendhunter.com/trends/kitkat-chunky-caramel.md) - [Crispy White Chocolate Bars](https://www.trendhunter.com/trends/crunch-white.md) - [Carrot Cake Chocolate Bars](https://www.trendhunter.com/trends/carrot-cake-chocolate-bars.md) - [Gilded Confectionery Product Ranges](https://www.trendhunter.com/trends/nestl-the-golden-collection.md) - [Caramel-Centric Chocolate Bars](https://www.trendhunter.com/trends/milk-chocolate-with-caramel.md) - [Vanilla-Flavored Candy Bars](https://www.trendhunter.com/trends/kit-kat-vanilla.md) - [Dark Chocolate Wafer Bars](https://www.trendhunter.com/trends/kitkat-70-dark.md)