# Plant-Based Caramelized Chocolates The LoveRaw Caramelised Biscuit Cre&m Wafer Bar is Tasty By Michael Hemsworth | Published 2022-08-06 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/caramelised-biscuit-crem-wafer-bar References: [conveniencestore](https://www.conveniencestore.co.uk/products/loveraw-releases-plant-based-caramelised-biscuit-creandm-wafer-bar/670122.article) & [eatloveraw](https://eatloveraw.com)  The [LoveRaw Caramelised](https://www.trendhunter.com/trends/loveraw-salted-caramel-crem-wafer-bar) Biscuit Cre&m Wafer Bar is the latest flavor from the plant-based chocolate brand for consumers to choose as a creamy, sweet and satisfying option when a craving strikes. The treat is crafted with a biscuit cream along with a layer of caramel and biscuit crumb to give them a smooth yet slightly crunchy texture. The product comes with two individually wrapped bars, which are priced at £1.69 and are arriving at select Spar locations along with [Holland & Barrett](https://www.trendhunter.com/trends/salted-caramel-chocolate-egg), Asda and more than 100 WHSmith travel locations. Co-Founder Manav Thapar commented on the new LoveRaw Caramelised Biscuit Cre&m Wafer Bar saying, "Our new Caramelised Biscuit Cre&m Wafer is an exciting addition to our wafer bar range, and will ultimately give those leading a vegan diet – and also those that don’t – greater choice when it comes to indulgent snacks." ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 54% | Activity: 61% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Plant-based Dessert Innovation:** Innovative brands can continue to explore new flavors and textures to expand the plant-based dessert category. - **Personalization and Convenience:** Offering individually wrapped portions of plant-based desserts in convenient locations can attract busy consumers looking for a quick snack. - **Health Conscious Indulgence:** Brands can continue to tap into the growing demand for healthier indulgences with plant-based options that offer satisfying flavors and texture. ### Who This Affects Most - **Food and Beverage:** Innovative plant-based dessert options can appeal to consumers looking for healthier, ethical, and sustainable options in the food and beverage industry. - **Retail:** Retailers can offer unique and convenient plant-based dessert options to attract consumers looking for healthier and guilt-free indulgences. - **Travel and Hospitality:** Travel locations can offer individually wrapped portions of plant-based desserts to attract travelers looking for quick and healthy snack options while on-the-go. ## Related on Trend Hunter - [Nutty Vegan Chocolate Bars](https://www.trendhunter.com/trends/nutty-vegan-chocolate-bar.md) - [Milk Chocolate-Inspired Vegan Treats](https://www.trendhunter.com/trends/loveraw-mlk-choc-bar.md) - [Plant-Based Peanut Butter Cups](https://www.trendhunter.com/trends/loveraw-peanut-butter-cups.md) - [Vegan Convenience Store Chocolates](https://www.trendhunter.com/trends/ombar-oat-mlk-bars.md) - [Indulgent Chocolate Wafer Bars](https://www.trendhunter.com/trends/mcvities-gold-billions.md) - [Cafe-Inspired Vegan Protein Bars](https://www.trendhunter.com/trends/barebells-vegan-bars.md) - [Protein-Rich Vegan Candy Bars](https://www.trendhunter.com/trends/barebells-caramel-peanut.md) - [Classic Confection-Inspired Chocolates](https://www.trendhunter.com/trends/choccy-bars.md) - [Nostalgic Better-for-You Chocolates](https://www.trendhunter.com/trends/cookies-and-cream-bar.md)