# Industrial Chocolate Branding The Caramela Packaging Fuses History into the Design By Jamie Danielle Munro | Published 2014-06-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/caramela References: [packageinspiration](http://www.packageinspiration.com/caramela.html/) & [anagrama](http://www.anagrama.com/) Caramela is a [chocolate company](https://www.trendhunter.com/trends/ed-ruscha-x-andsons) based in Monterrey Mexico, so Anagrama design agency wanted to take the history of the area and use that for branding purposes. According to the agency as stated on Package Inspiration, "the packaging design is inspired on industrial packaging systems. We used adhesive stickers and identification codes as part of the brand’s language stylizing them with simple layouts and joyful colors." As such the chocolate comes in a [cardboard box](https://www.trendhunter.com/trends/made-to-share-packaging), which looks like it's been shipped straight from the factory. All of the materials also look recyclable and [eco-friendly](https://www.trendhunter.com/trends/back-to-nature-1), which for some people is extremely important and a deciding factor as to whether or not they will buy a product. Anagrama does a great job with infusing history into the Caramela chocolate brand. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 76% | Activity: 49% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Industrial Packaging Systems:** Disruptive innovation opportunity: Developing sustainable and visually appealing packaging designs inspired by industrial packaging systems. - **Eco-friendly Materials:** Disruptive innovation opportunity: Exploring the use of recyclable and eco-friendly materials in the packaging industry, catering to environmentally conscious consumers. - **Local and Historical Branding:** Disruptive innovation opportunity: Utilizing local histories and cultural references to create unique and engaging branding experiences for products. ### Who This Affects Most - **Chocolate Manufacturing:** Disruptive innovation opportunity: Incorporating industrial design elements into chocolate packaging to enhance visual appeal and differentiate products in the crowded market. - **Packaging Design:** Disruptive innovation opportunity: Experimenting with new materials and sustainable packaging solutions that align with the growing consumer demand for eco-friendly options. - **Design Agencies:** Disruptive innovation opportunity: Leveraging local history and cultural narratives to create compelling branding strategies for clients in various industries. ## Related on Trend Hunter - [Modernized Confectionery Branding](https://www.trendhunter.com/trends/marich-pancrafted-chocolates.md) - [Legacy Chocolate Brand Packaging](https://www.trendhunter.com/trends/cadbury-200th-anniversary.md) - [Adult-Targeted Milk Chocolates](https://www.trendhunter.com/trends/gnaw-chocolate-bar.md) - [Wine-Infused Chocolate Packaging](https://www.trendhunter.com/trends/vine-to-bar-chocolate.md) - [Chocolate Flavor-Branded Displays](https://www.trendhunter.com/trends/hersheys-cookies-n-creme.md) - [DIY Chocolate Wrappers](https://www.trendhunter.com/trends/diy-chocolate-wrapper.md) - [Consumer-Focused Packaging Strategies](https://www.trendhunter.com/trends/consumerfocused-packaging-strategies.md) - [Heritage-Driven Chocolate Branding](https://www.trendhunter.com/trends/godiva-brand-identity.md) - [Regal Celebratory Chocolate Packaging](https://www.trendhunter.com/trends/esther-price-candies-anniversary-box.md)