# Oktoberfest-Inspired Candies These Caramel Sweets Feature a Beer and Pretzel Flavor By Laura McQuarrie | Published 2014-12-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/caramel-sweets References: [food52](http://food52.com/provisions/products/1056-beer-pretzel-caramels) & [shop.liddabitsweets](http://shop.liddabitsweets.com/collections/caramels/products/beer-pretzel-caramels) These unique caramel sweets from Liddabit Sweets will definitely appeal to those with a love for all things boozy and sweet. Crafted in New York with a mixture of heavy cream, cane sugar, organic maple syrup, plus [Brooklyn Brewery’s](https://www.trendhunter.com/trends/brooklyn-brewery-and-tesco) Brown Ale and East India Pale Ale, sugar and bits of Martin’s pretzels, these chunky caramels are like being able to get a taste of [Oktoberfest](https://www.trendhunter.com/trends/beer-flavored-oktoberfest-rings) any time of the year. Each bag contains 24 [Beer & Pretzel Caramels](https://www.trendhunter.com/trends/salted-caramel-pretzel-lineup), serving as a winning treat that will sate your cravings for something sweet, salty and alcohol-infused. If you're still not sold on this combination, Liddabit Sweets names this its top selling caramel flavor and describes that they have a "cult following." ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 25% | Activity: 12% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Boozy Sweets:** Creating unique candies that combine alcohol flavors with sweet treats presents disruptive innovation opportunities in the confectionery industry. - **Flavor Combination:** Experimenting with unconventional flavor combinations, such as beer and pretzel, opens up disruptive innovation opportunities in the food and beverage industry. - **Year-round Oktoberfest:** Developing products that capture the essence of seasonal events, like Oktoberfest, all year long offers disruptive innovation opportunities in the food industry. ### Who This Affects Most - **Confectionery:** Exploring new ways to incorporate alcohol flavors into candies presents disruptive innovation opportunities in the confectionery industry. - **Food and Beverage:** Experimenting with unconventional flavor combinations in food and beverages opens up disruptive innovation opportunities in the industry. - **Food:** Creating products that capture the essence of seasonal events like Oktoberfest offers disruptive innovation opportunities in the food industry. ## Related on Trend Hunter - [Oktoberfest-Inspired Pretzels](https://www.trendhunter.com/trends/beer-flavored-oktoberfest-rings.md) - [Pretzel-Infused Beers](https://www.trendhunter.com/trends/pretzel-oktoberfest-beer.md) - [Seasonally Inspired Caramel Chocolates](https://www.trendhunter.com/trends/bquet-confections-caramels.md) - [Co-Branded Candy-Flavored Ales](https://www.trendhunter.com/trends/caramel-creams-ale.md) - [Co-Branded Oktoberfest-Style Lagers](https://www.trendhunter.com/trends/oktoberfeststyle-lager.md) - [Autumnal Caramel Candies](https://www.trendhunter.com/trends/harvest-caramels-collection.md) - [Caramel Apple Hard Candies](https://www.trendhunter.com/trends/caramel-apple-hard-candies.md) - [Salted Caramel Confection Cups](https://www.trendhunter.com/trends/bquet-caramel-cups.md) - [Peppermint Candy-Inspired Beers](https://www.trendhunter.com/trends/warped-wing-brewery.md)