# Candied Caramel Shakes McDonald's Japan is Selling Sweet Drinks in Partnership with Morinaga By Laura McQuarrie | Published 2016-09-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/caramel-shake References: [en.rocketnews24](http://en.rocketnews24.com/2016/09/16/mcdonalds-japan-to-sell-caramel-shakes-in-partnership-with-centuries-old-confectionary-brand/) & [youtube](https://www.youtube.com/watch?v=0hfrxCakWMs&feature=youtu.be) In anticipation of the arrival of the [fall season](https://www.trendhunter.com/trends/mcdonalds-japan-tsukimi), McDonald's is teaming up with Japanese confectionery company Morinaga to create a [limited-edition caramel shake](https://www.trendhunter.com/trends/brown-sugar-latte-milkshake), which is inspired by Morinaga's iconic milk caramel candy. In an advertisement released by [McDonald's Japan](https://www.trendhunter.com/trends/orange-chocolate-frappe), two executives argue over calling the drink either the Morinaga Milk Caramel Shake or the McShake Morinaga Flavor. Either way consumers choose to order it, McDonald's is tempting consumers with a number of different ways to order the sweet drink. For a discount, consumers may bring in a box of Morinaga Milk Caramels and on the first three days that the new drink is on the menu, consumers will be treated to a sample of the iconic candy in order to see how it compares to the liquid shake. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 70% | Activity: 62% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Limited-edition Collaborations:** Opportunity for businesses to collaborate with other brands to create unique products that appeal to a wider audience. - **Innovative Marketing Strategies:** Opportunity for businesses to use creative advertising campaigns to generate buzz and excitement around new products. - **Seasonal Offerings:** Opportunity for businesses to capitalize on seasonal trends and offer limited-time products that cater to consumers' needs and preferences during specific times of the year. ### Industries Being Reshaped - **Food and Beverage:** Opportunity for food and beverage companies to create limited-time collaborations with other brands to offer unique and innovative products to consumers. - **Confectionery:** Opportunity for confectionery companies to partner with food and beverage companies to create unique products that incorporate the flavors and textures of their candies. - **Marketing and Advertising:** Opportunity for marketing and advertising companies to help businesses develop creative strategies to generate buzz and promote limited-time collaborations and seasonal offerings. ## Related on Trend Hunter - [Chocolate-Caramel Desserts](https://www.trendhunter.com/trends/caramel-mocha-chip-shake.md) - [Seasonally Savory Milkshakes](https://www.trendhunter.com/trends/salted-caramel-pretzel-milkshake.md) - [Caramel-Forward Iced Coffees](https://www.trendhunter.com/trends/dulce-de-leche-frappe.md) - [Blended Orange Chocolate Coffees](https://www.trendhunter.com/trends/orange-chocolate-frappe.md) - [Fruit-Forward Creamy QSR Drinks](https://www.trendhunter.com/trends/mcdonalds-japan-mccafe.md) - [Regional Asian Dessert Ranges](https://www.trendhunter.com/trends/asian-sweets-desserts.md) - [Banana Purée Hand Pies](https://www.trendhunter.com/trends/asian-sweets.md) - [Creamy Butterscotch Caramel Milkshakes](https://www.trendhunter.com/trends/caramel-crumble-milkshake.md) - [Regional Ice Cream Desserts](https://www.trendhunter.com/trends/mcdonalds-japan-mcflurry.md)