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# Licorice-Flavored Caramels
These Caramel Rolls from Annie B Mimic the Taste of Another Confection

By Laura McQuarrie | Published 2015-10-21 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/caramel-roll
References: [anniebscandy](http://www.anniebscandy.com/Black_Licorice_Bulk_Caramel_Candy_p/cc0115.htm)

Caramel is a favorite flavor that's been proven to pair well with warm fall flavors like pumpkin, [sea salt](https://www.trendhunter.com/trends/sanders-white-chocolate-sea-salt-caramels), buttered rum and apple—but these caramel roll candies from [Annie B](https://www.trendhunter.com/trends/bees-bugs-and-butterflies) pair caramel with something else entirely.

While the soft, chewy and smooth texture texture of caramel is generally a crowd-pleasing flavor, when Annie B introduced its [Black Licorice Caramels](https://www.trendhunter.com/trends/american-licorice-company-halloween), the brand noted: "Let's face it, black licorice isn't for everyone." While this may not be a candy to win over the masses, it will be irresistible to some.

For consuming the all-natural and gluten-free candies, Annie B says: "Try pairing it with some Johnny Cash and a shot of whiskey. Or Lady Gaga and some ice cream," proving that some of the most unexpected combinations are often the best kind.

## Trend Insights (Trend Hunter)

- Score: 3.5/10
- Popularity: 80% | Activity: 17% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Why This Trend Is Growing

- **Licorice-flavored Caramels:** Opportunity for creating unique flavor combinations in the confectionery industry.

### Industries Being Reshaped

- **Confectionery:** Experiment with unusual flavor profiles to attract niche markets.

## Related on Trend Hunter

- [Gingerbread-Flavored Caramel Candies](https://www.trendhunter.com/trends/werthers-original.md)
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- [Autumnal Caramel Candies](https://www.trendhunter.com/trends/harvest-caramels-collection.md)
- [Soft Chocolate-Topped Caramels](https://www.trendhunter.com/trends/werthers.md)
