# Decadent Holiday Spreads Williams Sonoma's Caramel Pumpkin Butter Elevates Festive Treats By Jana Pijak | Published 2020-11-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/caramel-pumpkin-butter References: [williams-sonoma](https://www.williams-sonoma.ca/williams-sonoma-caramel-pumpkin-butter) [Williams Sonoma's](https://www.trendhunter.com/trends/casamigos-x-williams-sonoma-range) Caramel Pumpkin Butter is a bold version of a classic holiday topping. The festive spread remixes the lifestyle retailer's popular pumpkin butter spread with "pumpkin puree and velvety dulce de leche, enhanced with warm spices and a splash of lemon for the perfect balance of flavors." The result is a unique and decadent product that is sold individually in 13.5 oz jars or as a set alongside the Pumpkin Butter original. Whether enjoyed as a toast, english muffin or pancake topping or added to one's morning oatmeal, this Caramel Pumpkin Butter spread is a great stocking stuffer for those with a sweet tooth. Artisan food lovers can also use the product to elevate festive desserts this upcoming holiday season -- from sponge and coffee cake recipes to [cookie or muffin treats](https://www.trendhunter.com/trends/pumpkin-spice-chocolate-chip-cookie). ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 51% | Activity: 81% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Bold Holiday Spreads:** Williams Sonoma's Caramel Pumpkin Butter demonstrates the trend of creating unique and bold variations of classic holiday spreads. - **Remixing Traditional Flavors:** The combination of pumpkin puree, dulce de leche, and warm spices in Williams Sonoma's Caramel Pumpkin Butter showcases the trend of remixing traditional flavors to create innovative products. - **Gourmet Artisan Food:** The Caramel Pumpkin Butter from Williams Sonoma highlights the trend of gourmet artisan food, offering a decadent and high-quality product for food enthusiasts. ### Where This Applies - **Food and Beverage:** The food and beverage industry can explore creating new and bold holiday spreads, inspired by Williams Sonoma's Caramel Pumpkin Butter. - **Retail:** The retail industry can tap into the trend of remixing traditional flavors by introducing unique and innovative products, like Williams Sonoma's Caramel Pumpkin Butter. - **Gift and Specialty Foods:** In the gift and specialty foods industry, there is an opportunity to offer gourmet artisan products, similar to Williams Sonoma's Caramel Pumpkin Butter, that cater to food lovers and those seeking unique holiday treats. ## Related on Trend Hunter - [Pumpkin Spice Cream Cheeses](https://www.trendhunter.com/trends/pumpkin-spice-cream-cheese-1.md) - [Decadent Fall-Inspired Chocolates](https://www.trendhunter.com/trends/pumpkin-spiced-latte-chocolate.md) - [Tart-Sweet Festive Butters](https://www.trendhunter.com/trends/ocean-spray-x-popup-bagels.md) - [Autumnal Caramel Candies](https://www.trendhunter.com/trends/harvest-caramels-collection.md) - [Pumpkin-Themed CPG Collections](https://www.trendhunter.com/trends/hello-pumpkin.md) - [Sweetly Spreadable Butters](https://www.trendhunter.com/trends/kerrygold-sweet-spreadables.md) - [Festive Brandy-Flavored Butters](https://www.trendhunter.com/trends/brandy-butter.md) - [Seasonally Flavored Nut Butters](https://www.trendhunter.com/trends/nut-seed-butter.md) - [Premium Specialty Butter Products](https://www.trendhunter.com/trends/danish-creamery.md)