# Matcha Caramel Popcorn Snacks Taiwan Smile Food Co. Reinvented a Classic Flavor with Green Tea By Laura McQuarrie | Published 2019-01-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/caramel-popcorn-snack References: [neuheiten.koelnmesse.net](http://neuheiten.koelnmesse.net/20/2019/us/products/view/product_id:37598/cat:43031) & [smilefoodtw](http://www.smilefoodtw.com/) Sweet caramel popcorn snacks are commonly paired with cereal pieces, pretzel bits, nuts or a chocolate drizzle but the [Taiwan Smile Food Co.](https://www.trendhunter.com/trends/twrl-milk-tea-2) is now introducing a new take on this classic popcorn treat with its [green tea-flavored popcorn](https://www.trendhunter.com/trends/matcha-schmear). The [Matcha](https://www.trendhunter.com/trends/matcha-collection) Caramel Popcorn boasts a bright green color that will surely appeal to consumers who have become introduced to—or further intrigued by—premium, antioxidant-rich matcha over the past few years. As health-conscious consumers seek out better-for-you snacks, they are turning to options that are flavorful and naturally colored, as well as globally inspired products that help to introduce them to new perspectives on well-being from different parts of the world. This green tea-flavored caramel popcorn snack from the Taiwan Smile Food Co. is one of the new products that will be exhibited at this year's ISM trade fair in Cologne, Germany. ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 8% | Activity: 15% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Green Tea-flavored Snacks:** There is a growing trend of incorporating green tea flavor into various snacks, creating new and unique taste experiences for consumers. - **Better-for-you Snacks:** Health-conscious consumers are seeking snacks that are not only flavorful but also made with natural ingredients, offering an opportunity for companies to create healthier snack options. - **Globally Inspired Snack Products:** Consumers are increasingly interested in trying snacks that offer a taste of different cultures, providing a market for companies to introduce globally inspired snack options. ### Industries Being Reshaped - **Food Manufacturing:** Food manufacturing companies can innovate by developing green tea-flavored snacks that cater to the growing demand for unique flavors and healthier options. - **Snack Industry:** The snack industry can capitalize on the trend of better-for-you snacks by creating products that appeal to health-conscious consumers seeking natural and flavorful options. - **Global Trade Shows:** Trade show organizers can attract attendees and exhibitors by featuring globally inspired snack products like the green tea-flavored caramel popcorn from Taiwan Smile Food Co. ## Related on Trend Hunter - [Asian-Inspired Popcorn Snacks](https://www.trendhunter.com/trends/tochi.md) - [Sparkling Kettle Corn Snacks](https://www.trendhunter.com/trends/sweet-salty-kettle-corn.md) - [Chocolate Mint Popcorn Snacks](https://www.trendhunter.com/trends/chocolate-mint-popcorn.md) - [Winter-Inspired Popcorn Snacks](https://www.trendhunter.com/trends/white-chocolate-marshmallow-popcorn.md) - [Colorful Premium Popcorn Snacks](https://www.trendhunter.com/trends/popcorn-kitchen-rainbow-sweet-salt.md) - [Dessert-Flavored Popcorn Snacks](https://www.trendhunter.com/trends/smartfood-chocolate-caramel.md) - [Globally Inspired Plant-Based Popcorn](https://www.trendhunter.com/trends/popcornaa.md) - [Savory Ramen Popcorn Snacks](https://www.trendhunter.com/trends/ramen-popcorn.md) - [Gourmet Kettle Corn Snacks](https://www.trendhunter.com/trends/belles-gourmet-popcorn.md)