# Caramel Peanut Butter Skippy Brings Decadence to Snacktime with a Salted Caramel Infusion By Laura McQuarrie | Published 2015-04-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/caramel-peanut-butter References: [chicagotribune](http://www.chicagotribune.com/business/breaking/ct-skippy-salted-caramel-0320-biz-20150319-story.html) & [peanutbutter](http://www.peanutbutter.com/product.php?id=15) In addition to having to choose between taking home a creamy or a chunky spread, Skippy is making your decision even harder by adding a tempting salted caramel peanut butter to its assortment. From fruit jelly to roasted nuts, dark chocolate and [honey](https://www.trendhunter.com/trends/goober-honey), peanut butter has been combined with tons of other flavorful products. As a staple in most households for multiple meals of the day, this new flavor adds new appeal to the versatile spread, especially to those with a sweet tooth. With salted caramel peanut butter spread over toast, breakfasts just became a lot more decadent. The limited-edition Skippy flavor was launched to coincide with National Peanut Month in March, specifically aiming to appeal to foodies with more discerning tastes. ## Trend Insights (Trend Hunter) - Score: 0.5/10 - Popularity: 2% | Activity: 6% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Flavored Peanut Butter:** New flavors of peanut butter are being created to cater to consumers with different tastes, creating new opportunities for companies to innovate in this space. - **Decadent Snacks:** Indulgent snacks are becoming more popular, creating a new opportunity for businesses to create products that meet this demand. - **Limited-edition Products:** Creating limited-edition products can be beneficial for brands, as they encourage consumers to try new products and can generate excitement around a brand. ### Industries Being Reshaped - **Food and Beverage:** The food and beverage industry is constantly innovating to create new products that cater to changing consumer preferences. - **Packaged Foods:** Companies that produce packaged foods are capitalizing on the trend of consumers seeking convenient, easy-to-use products that still offer indulgent flavors. - **Seasonal Products:** Creating seasonal food products can be a successful strategy for brands that are looking to generate buzz and drive sales during specific months of the year. ## Related on Trend Hunter - [Crispy Peanut Butter Bars](https://www.trendhunter.com/trends/peanut-butter-wafer-bar.md) - [Decadent Nutty Spreads](https://www.trendhunter.com/trends/nutella-peanut.md) - [Crunchy Peanut Butter Snacks](https://www.trendhunter.com/trends/peanut-butter-snacks1.md) - [Chocolatey Peanut Butter Spreads](https://www.trendhunter.com/trends/peanut-butter-chocolate-spread.md) - [Nostalgic Salted Caramel Bars](https://www.trendhunter.com/trends/salted-caramel-butterfinger.md) - [Crispy Peanut Butter Bars](https://www.trendhunter.com/trends/snack-wafer-bars.md) - [Peanut Butter-Focused Desserts](https://www.trendhunter.com/trends/milk-bar1.md) - [Cookie-Inspired Nut Butter Bites](https://www.trendhunter.com/trends/co-branded-snack-bites.md) - [Caramel-Infused Peanut Butter Cups](https://www.trendhunter.com/trends/reeses-caramel-big-cup.md)