# Wafer-Flavored Lattes Starbucks Japan's Caramel Latte is Infused With a Waffle Cone Taste By M | Published 2016-07-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/caramel-latte References: [en.rocketnews24](http://en.rocketnews24.com/2016/07/20/starbucks-japan-releases-new-limited-edition-caramel-latte-with-waffle-cone-flavour/) & [starbucks](http://www.starbucks.com) [Starbucks](https://www.trendhunter.com/trends/chilled-cups) Japan is offering a fusion between hot beverages and sweet desserts with its Caramel Latte infused with Waffle Cone notes. The drink incorporates the waffle cone often seen used in ice cream servings as a flavoring option to the [caramel latte](https://www.trendhunter.com/trends/caramel-miso-latte-flavor) as part of the 'Chilled Cup Series' that offers the chain's popular drinks pre-made for on-the-go consumption. The Caramel Latte is a [pre-made beverage](https://www.trendhunter.com/trends/the-starbucks-pumpkin-spice-latte) that is served ready to for consumers looking for a more convenient option. The drink contains sweet and salty notes paired with a waffle cone syrup inspired by the beloved summer ice cream treat. The note of toasted wafer complements the caramel to create a tantalizing, sweet aroma. The limited edition beverage is available at Starbucks Japan locations as well as grocery and convenient stores. ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 11% | Activity: 11% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Sweet/dessert-inspired Beverages:** Opportunity for cafes and beverage companies to create unique flavor combinations that appeal to consumers looking for indulgent options. - **Convenient/on-the-go Beverages:** Opportunity to create pre-made beverages that cater to busy consumers looking for quick and easy options. - **Flavor-infused Beverages:** Opportunity to experiment with flavor profiles and offer unique, one-of-a-kind beverages that stand out in a crowded market. ### Industries Being Reshaped - **Cafes:** Opportunity to create unique and indulgent beverage options that cater to consumer demand for sweet and dessert-inspired flavors. - **Beverage Companies:** Opportunity to innovate and experiment with flavor profiles to create one-of-a-kind beverages that appeal to coffee and tea drinkers. - **Grocery/convenience Stores:** Opportunity to stock pre-made beverages that cater to on-the-go consumers looking for quick and convenient drink options. ## Related on Trend Hunter - [Layered Butterscotch Cafe Drinks](https://www.trendhunter.com/trends/caramelly-milk-coffee-frappuccino.md) - [Caramel Popcorn Cafe Drinks](https://www.trendhunter.com/trends/starbucks-japan-caramel-melts-drinks.md) - [Limited-Edition Stroopwafel-Inspired Coffees](https://www.trendhunter.com/trends/jimmys-caramel-waffle.md) - [Cola-Infused Frappuccinos](https://www.trendhunter.com/trends/cola-frappuccino.md) - [Sweet Layered Frappucinos](https://www.trendhunter.com/trends/layered-butterscotch-frappucino.md) - [Seasonal Frappuccino Treats](https://www.trendhunter.com/trends/caramel-melts-popcorn.md) - [Sweet Potato Cafe Drinks](https://www.trendhunter.com/trends/yakiimo-kobashi-caramel-frappuccino.md) - [Green Tea Caramel Drinks](https://www.trendhunter.com/trends/hojicha-meets-caramel-cream.md) - [Ready-to-Drink Matcha Lattes](https://www.trendhunter.com/trends/chilled-matcha-brulee-latte.md)