# Apple-Shaped Caramel Chocolates This Hershey's Chocolate is Branded to Remind of a Candy Apple By Laura McQuarrie | Published 2016-10-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/caramel-chocolate References: [intl.target](http://intl.target.com/p/hershey-s-halloween-apple-shaped-caramel-filled-milk-chocolates-10-oz/-/A-51039655) & [brandeating](http://www.brandeating.com/2016/10/a-look-at-exclusive-walmart-halloween-candies-for-2016.html) While caramel-chocolate may be far from a new ingredient combination, Hershey's is making the pairing seem fresh once more with its newest seasonal milk chocolates. There are dozens, if not hundreds, of caramel-filled milk chocolates on the market, Hershey's newest creation comes shaped like an apple and features a liquid apple-caramel filling at its center. As such, the caramel chocolate treats effectively remind one of a candied caramel apple, yet offer a format that's much easier and far less messy to eat. Each of the festive fall chocolates is individually wrapped with a red-colored foil, which further helps to mimic the look and taste of the healthy tree fruit. These caramel-chocolates from Hershey's will be a treat that many chocolate-loving trick-or-treaters will be eagerly looking out for during this year's Halloween season. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 39% | Activity: 38% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Seasonal Shaped Chocolates:** Creating shaped chocolates to celebrate different seasons can lead to increased seasonal sales. - **Candy-inspired Snacks:** Developing snacks that remind people of their favorite candies can lead to increased consumption. - **Mess-free Treats:** Reimagining messy snacks into cleaner, more convenient formats can increase their appeal. ### Who This Affects Most - **Confectionery:** Caramel and chocolate product manufacturers can create seasonal products to differentiate their brand. - **Snack Foods:** Snack food manufacturers can capitalize on the nostalgic appeal of candy-inspired snacks. - **Packaged Goods:** Packaged food companies can innovate on existing products by creating mess-free versions for added convenience. ## Related on Trend Hunter - [Caramel Apple Hard Candies](https://www.trendhunter.com/trends/caramel-apple-hard-candies.md) - [Caramel-Centric Chocolate Bars](https://www.trendhunter.com/trends/milk-chocolate-with-caramel.md) - [Flavorful Fall-Enthused Chocolates](https://www.trendhunter.com/trends/pumpkinshaped-fall-bites.md) - [Autumnal Caramel Candies](https://www.trendhunter.com/trends/harvest-caramels-collection.md) - [Pumpkin-Shaped Chocolate Confections](https://www.trendhunter.com/trends/pumpkinshaped-confections.md) - [Soft Chocolate-Topped Caramels](https://www.trendhunter.com/trends/werthers.md) - [Festively Shaped Baking Chocolates](https://www.trendhunter.com/trends/hersheys-holiday-baking-shapes.md) - [Playful Halloween Candy Ranges](https://www.trendhunter.com/trends/halloween-candy-range.md) - [Seasonally Inspired Caramel Chocolates](https://www.trendhunter.com/trends/bquet-confections-caramels.md)