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# Chewy Caramel Apple Candies
HI-CHEW Launched a Limited-Edition Caramel Apple Candy Flavor for Fall

By Laura McQuarrie | Published 2018-10-18 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/caramel-apple-candy
References: [prnewswire](https://www.prnewswire.com/news-releases/care-ah-mel-or-car-mel-hi-chews-new-caramel-apple-flavor-ignites-a-sweet-conversation-300711219.html) & [hi-chew](https://www.hi-chew.com/product/caramel-apple-stick/)

HI-CHEW is welcoming the fall season this year with the release of a limited-edition [caramel apple candy flavor](https://www.trendhunter.com/trends/caramel-apple-iced-tea). The new confectionery product is nostalgically flavored to remind of a candy-coated apple, which is synonymous with the autumn and seasonal celebrations in the minds of many consumers—yet the [individually wrapped chewy candies](https://www.trendhunter.com/trends/hichews-blue-raspberry) offer an entirely mess-free way to enjoy the taste of the fall favorite sweet treat. Each chewy candy boasts a tart green apple center and a sweet, buttery caramel exterior.

For the launch of this fun fall candy flavor, HI-CHEW commissioned a survey to discover whether Americans pronounce "caramel" as "Care-AH-Mel" or "CAR-Mel," with the results revealing that almost three in five Americans prefer the former pronunciation of the word.

## Trend Insights (Trend Hunter)

- Score: 1.9/10
- Popularity: 29% | Activity: 20% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Key Themes Behind This Trend

- **Limited-edition Candy Flavors:** Opportunity for candy companies to create exclusive flavors for seasonal releases, appealing to consumers' nostalgia and love for unique tastes.
- **Mess-free Confectionery:** Innovative packaging ideas can capitalize on consumers' desire for convenient and mess-free ways to enjoy their favorite treats, providing new opportunities for candy and snack brands.
- **Survey-driven Product Development:** Businesses can leverage consumer surveys to gain insights into customer preferences and cater their products to specific tastes, enticing consumers with personalized offerings.

### Where This Applies

- **Confectionery:** Candy companies can take advantage of seasonal flavors and unique combinations to attract customers and boost sales, creating a buzz in the confectionery industry.
- **Packaging:** Opportunity for packaging companies to design innovative and convenient packaging solutions that enhance the consumer experience and address the need for mess-free candy consumption.
- **Market Research:** Market research companies can offer services to brands looking to gather insights on consumer preferences and behaviour, guiding product development and marketing strategies.

## Related on Trend Hunter

- [Caramel Apple Hard Candies](https://www.trendhunter.com/trends/caramel-apple-hard-candies.md)
- [Soft Salty Caramel Chews](https://www.trendhunter.com/trends/hisoft-salted-caramel-chews.md)
- [Autumnal Apple Sour Candies](https://www.trendhunter.com/trends/sour-patch-kids-apple-harvest.md)
- [Dessert-Flavored Candy Chews](https://www.trendhunter.com/trends/hichew-dessert-mix.md)
- [Autumnal Caramel Candies](https://www.trendhunter.com/trends/harvest-caramels-collection.md)
- [Gummy-Style Candy Chews](https://www.trendhunter.com/trends/hichew-gummies.md)
- [Fantastical Chewy Candy Collections](https://www.trendhunter.com/trends/hichew-fantasy-mix.md)
- [Unwrapped Bite-Sized Candies](https://www.trendhunter.com/trends/hi-chew-bites.md)
- [Infused Chewable Candy Products](https://www.trendhunter.com/trends/hichew-infrusions-orchard-mix.md)