# Carved Lumber Credentials These Carabiner Business Cards Have a Tactile Timber Appeal By Amelia Roblin | Published 2011-04-08 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/carabiner-business-cards References: [core77](http://www.core77.com/blog/object_culture/wooden_business_cards_green_in_one_sense_not_green_in_another_18962.asp) & [underconsideration](http://www.underconsideration.com/fpo/archives/2011/02/carabiner-outdoor-connections.php) Wallet-sized company credentials serve as a reminder of the establishment's specialty, and with branding like these Carabiner business cards, you're sure to be remembered. This graphic design project was executed by Staci Paul of the [University of Wisconsin-Stout](https://www.trendhunter.com/trends/hybrid-flax-pavilion) and reflects no real company. It is, however, the careful thought that went into the run of pint-sized profiles that makes this undertaking worth repeating for a real business. The professional IDs are meant to match a metaphorical service called Carabiner Outdoor Connections, which aims to encourage an appreciation of nature locally. Keeping with this environment-loving theme, the creator chose [stained birch plywood](https://www.trendhunter.com/trends/wooden-serving-board) as her printing medium and cut 80 cards with beveled edges and an engraved logo. The addition of paper labels give the Carabiner business cards an intricate tactile quality. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 54% | Activity: 60% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Tactile Business Cards:** The use of alternative materials or printing techniques for business cards that create a unique tactile experience can be a disruptive innovation opportunity for printing companies. - **Environmentally-themed Branding:** Branding that reflects an appreciation for nature can be a disruptive innovation opportunity for companies who want to appeal to eco-conscious consumers. - **Nature-centric Networking:** Networking events aimed at connecting individuals interested in outdoor activities can be a disruptive innovation opportunity for event planning companies. ### Industries Being Reshaped - **Printing:** Printing companies can take advantage of the trend for tactile business cards by offering innovative, sustainable printing materials and techniques. - **Branding:** Branding agencies can take advantage of the trend for environmentally-themed branding by helping companies develop a unique brand identity that incorporates nature. - **Event Planning:** Event planning companies can take advantage of the trend for nature-centric networking by organizing events that cater to individuals with a shared love of outdoor activities. ## Related on Trend Hunter - [Card-Labeled Coffee Bags](https://www.trendhunter.com/trends/blueprint-coffee.md) - [Phygital Business Cards](https://www.trendhunter.com/trends/moo-paper-cards.md) - [Customizable Marketing Postcards](https://www.trendhunter.com/trends/smartpress.md) - [Sustainable Premium Wooden Accessories](https://www.trendhunter.com/trends/oakywood.md) - [Scannable NFC Business Cards](https://www.trendhunter.com/trends/ovou-smart-business-card.md) - [Functional Everyday Carabiners](https://www.trendhunter.com/trends/craighill.md) - [Card-Sized EDC Tool Kits](https://www.trendhunter.com/trends/grim-workshop-sere-cards.md) - [All-Metal Tracking Carabiners](https://www.trendhunter.com/trends/the-airtag-carabiner.md) - [NFC-Enabled Business Cards](https://www.trendhunter.com/trends/mobilo-smart-business-card.md)