# Low-Cost Citrus Energy Drinks Carabao Orange Blast is Launching in the UK for 69p By Michael Hemsworth | Published 2021-12-03 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/carabao-orange-blast References: [conveniencestore](https://www.conveniencestore.co.uk/products/carabao-reveals-orange-blast-energy-drink/662472.article) & [drinkcarabao](https://drinkcarabao.co.uk)  The Carabao Orange Blast energy drink is arriving in the UK to provide consumers with a way to increase their alertness and energy levels whenever they need. The product is launching as a replacement to the brand's Mandarin Orange flavor in response to research that showed consumers would be 50% more likely to make a purchase based on the Orange Blast moniker. The drink has [lower sugar levels](https://www.trendhunter.com/trends/tropicana-fresh-light) compared to the competition on the market with just 63-calories per can and a competitive price-marked pack cost of 63p in the UK. Managing Director of Carabao UK&I David Butcher spoke further on the launch of the Carabao Orange Blast energy drink saying, "When Mandarin Orange launched in 2018 it quickly became one of Carabao’s firm favourites among consumers. Now, we’re excited to replace it with even tastier [orange drink](https://www.trendhunter.com/trends/relentless-guava) that we know energy drink consumers will love. It’s been an exciting year for the brand as Carabao has continued to go from strength to strength in 2021, becoming one of the UK’s fastest growing energy drinks. Not only that but we’ve enhanced our commitment to football sponsorship by extending partnerships all over the UK. Now, with our new and improved Orange Blast flavour, we cannot wait to keep building our brand in 2022.” ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 10% | Activity: 22% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Low-calorie Energy Drinks:** Opportunity for companies to create and market low-calorie energy drinks to meet growing consumer demand. - **Acquisition of Energy Drink Brands:** Opportunity for established energy drink companies to acquire smaller energy drink brands with unique flavors and branding strategies. - **Innovative Energy Drink Packaging:** Opportunity for packaging manufacturers to create sustainable, unique, and innovative packaging solutions for energy drinks. ### Who This Affects Most - **Beverage Industry:** Opportunity for beverage companies to innovate and develop new products to meet changing consumer preferences and tastes. - **Packaging Industry:** Opportunity for packaging companies to provide sustainable and innovative packaging solutions to beverage companies. - **Mergers and Acquisitions Industry:** Opportunity for mergers and acquisitions companies to facilitate the acquisition of smaller energy drink brands by larger companies. ## Related on Trend Hunter - [Low-Sugar Mango Energy Drinks](https://www.trendhunter.com/trends/carabao-mango-burst.md) - [Flavorful Hydration Support Beverages](https://www.trendhunter.com/trends/carabao-sport-drink.md) - [Compact Citrusy Energy Drinks](https://www.trendhunter.com/trends/rockstar-blood-orange-zero-sugar.md) - [Fruity Low-Cost Sports Drinks](https://www.trendhunter.com/trends/boost-sport.md) - [Millennial-Targeted Energy Drinks](https://www.trendhunter.com/trends/energy-one-drinks.md) - [Low-Sugar Active Lifestyle Drinks](https://www.trendhunter.com/trends/boost-drinks.md) - [Premium Energy Drink Flavors](https://www.trendhunter.com/trends/lucozade-alert-flavors.md) - [Summer-Driven Energy Drinks](https://www.trendhunter.com/trends/pwrbru.md) - [Juice-Infused Energy Drink Ranges](https://www.trendhunter.com/trends/boost-energy-juicd.md)