# Berry-Flavored Low-Calorie Energy Drinks The Carabao Mixed Berry Contains Just 63 Calories By Michael Hemsworth | Published 2020-02-27 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/carabao-mixed-berry References: [foodbev](https://www.foodbev.com/news/carabao-introduces-new-mixed-berry-energy-drink/) & [carabaoenergy](https://www.carabaoenergy.co.uk) The Carabao Mixed Berry energy drink is the latest flavor from the brand that will offer consumers a flavorful product that doesn't tip the scales when it comes to calories. The product contains just 63 calories per can and features a flavorful profile that is perfect for consumers who are looking for a tasty product that is unlike other options presently on the market. The drink will be launched at Asda locations starting March 14, 2020 with an expanded rollout taking place on March 23, 2020 in the UK. Manager Director of [Carabao UK & Ireland](https://www.trendhunter.com/trends/carabao-orange-blast) David Butcher spoke on the Carabao Mixed Berry energy drink saying, "The launch of our Mixed Berry flavor is a standout moment in our mission to create energy drinks that rival the much-loved taste of traditional soft drinks. We’re excited to see how this new product fulfils Carabao’s ambition to grow further within the UK energy drinks market.” ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 40% | Activity: 82% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Low-calorie Energy Drinks:** Creating low-calorie energy drinks offers an opportunity to cater to health-conscious consumers while still providing a flavorful product. - **Expanded Energy Drink Flavors:** The introduction of new and unique flavors in the energy drink market allows brands to stand out and attract consumers looking for something different. - **Healthy Alternatives to Traditional Soft Drinks:** Energy drinks that offer a comparable taste to traditional soft drinks can disrupt the market by providing a healthier option for consumers. ### Where This Applies - **Energy Drink Industry:** The energy drink industry has the opportunity to innovate by creating low-calorie and unique flavored products that cater to different consumer preferences. - **Beverage Industry:** In the beverage industry, companies can disrupt the market by offering healthier alternatives to traditional soft drinks without compromising on taste. - **Retail Industry:** Retailers have the chance to capitalize on the demand for low-calorie energy drinks by stocking a variety of options that cater to different consumer tastes. ## Related on Trend Hunter - [Flavorful Hydration Support Beverages](https://www.trendhunter.com/trends/carabao-sport-drink.md) - [Low-Cost Citrus Energy Drinks](https://www.trendhunter.com/trends/carabao-orange-blast.md) - [Calorie-Burning Energy Drinks](https://www.trendhunter.com/trends/rowdy-energy-power-burn.md) - [Functional Summertime-Inspired Drinks](https://www.trendhunter.com/trends/nocco-berry-rhubarb.md) - [Sparkling Citrus Energy Drinks](https://www.trendhunter.com/trends/bzzd-energy-pink-lemonade.md) - [Low-Calorie Sugar-Free Cocktails](https://www.trendhunter.com/trends/vk-soda.md) - [Full-Flavor Sugar-Free Energy Drinks](https://www.trendhunter.com/trends/red-bull-zero.md) - [All-Natural High Energy Cans](https://www.trendhunter.com/trends/guayak-yerba-mate.md) - [Sparkling Energy Drinks](https://www.trendhunter.com/trends/sparkling-energy-drinks1.md)