# Smirking Cosmetic Close-Ups The Cara Delevingne Style.Com Editorial Captures Natural Beauty By Jana Pijak | Published 2012-11-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/cara-delevingne-stylecom References: [designscene.net](http://www.designscene.net/2012/11/cara-delevingne-matt-irwin-style-comprint) & [style](http://www.style.com) The Cara Delevingne Style.Com editorial is featured in the publication's Spring 2012 issue. Captured by the lens of Matt Irwin, the famous face shows off her natural beauty while sporting the season's hottest beauty looks. From [edgy makeup looks](https://www.trendhunter.com/trends/barry-m-beauty) to barely there cosmetic applications, the blue eyed model holds stoic poses and smirks at the camera. This striking in-studio photoshoot exudes attitude and a youthful flair that is showcased through Cara's carefree poses, fun facial expressions and expressive personal style. The Cara Delevingne Style.Com fashion story shines a light on the [season's best cosmetics](https://www.trendhunter.com/trends/chanels-spring-2025) ranging from punchy evening applications to more subtle daytime beauty looks. The model's natural beauty shines through and is never overpowered by too much makeup. Instead, her natural complexion is highlighted with hits of [bright color hues](https://www.trendhunter.com/trends/i-play-beauty-campaign). ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 98% | Activity: 99% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Natural Beauty Trends:** Disruptive innovation opportunity: Develop sustainable and eco-friendly beauty products that enhance natural features without overpowering them. - **Youthful Flair Trends:** Disruptive innovation opportunity: Create fashion and beauty products that capture a carefree and youthful spirit, appealing to younger generations. - **Expressive Personal Style Trends:** Disruptive innovation opportunity: Design customizable cosmetics and fashion items that allow individuals to express their unique personalities and styles. ### Where This Applies - **Cosmetics Industry:** Disruptive innovation opportunity: Introduce innovative makeup products that enhance natural beauty while being eco-friendly and sustainable. - **Fashion Industry:** Disruptive innovation opportunity: Develop clothing lines that embody a carefree and youthful aesthetic, appealing to fashion-forward younger consumers. - **Beauty Retail Industry:** Disruptive innovation opportunity: Create personalized beauty shopping experiences that allow customers to customize makeup products and fashion items to reflect their personal styles. ## Related on Trend Hunter - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Model-Collaborative Luxe Fashion](https://www.trendhunter.com/trends/cara-loves-karl.md) - [Floral High-End Makeup Capsules](https://www.trendhunter.com/trends/camlia-futura.md) - [Blurred Cosmetic Campaigns](https://www.trendhunter.com/trends/mac-cosmetics-and-ella-gross.md) - [Edgy Cruelty-Free Cosmetics](https://www.trendhunter.com/trends/barry-m-beauty.md) - [Vibrant Upscale Makeup Collections](https://www.trendhunter.com/trends/chanels-spring-2025.md) - [High-End Beauty Campaigns](https://www.trendhunter.com/trends/la-beaut-louis-vuitton-campaign.md) - [Empowered Makeup Campaigns](https://www.trendhunter.com/trends/pillow-talk-beauty-soulmates.md) - [Effortless Skincare Campaigns](https://www.trendhunter.com/trends/deglaze-my-makeup-with-me.md)