# Racy Black-and-White Fashion Ads Cara Delevingne and Olivier Rousteing Star in a Balmain Campaign By Kalin Ned | Published 2019-11-13 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/cara-delevingne-and-olivier-rousteing References: [designtaxi](https://designtaxi.com/news/407285/Cara-Delevingne-Strips-In-Public-Covers-Her-Body-With-Bag-For-Racy-Balmain-Ad/) & [instagram](https://www.instagram.com/p/B4XK9AyBG4a/?utm_source=DesignTAXI&utm_medium=DesignTAXI&utm_term=DesignTAXI&utm_content=DesignTAXI&utm_campaign=DesignTAXI) Cara Delevingne and Olivier Rousteing, who is [Balmain's](https://www.trendhunter.com/trends/the-lion-king-collection) creative director, are the faces of a [new campaign](https://www.trendhunter.com/trends/star-studded). This is not a first-time occurrence as the couple stared in an iconic photo recreation for the fashion label earlier this year. The photography assets of the campaign boast a [black-and-white aesthetic](https://www.trendhunter.com/trends/jiyongkim-fw25) that exudes elegance and sensuality. This effortlessly fits in the branding ethos of the luxury label. Cara Delevingne and Olivier Rousteing are depicted naked and hugging, with a sizable Balmain bag covering their bodies. Despite the fact that there are many additional images, including solo shots of the well-regarded supermodel with Balmain handbags, this one is highlighted, taking the center stage. Additional assets include a commercial that sees the couple in various places in Paris. Image Credit: Balmain ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 92% | Activity: 77% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Black-and-white Fashion Photography:** Opportunity to explore the use of black-and-white aesthetics in fashion campaigns to create an elegant and sensual brand image. - **Celebrity-endorsed Ad Campaigns:** Disruptive innovation opportunity to leverage popular celebrities as brand ambassadors to create buzz and increase brand recognition. - **Iconic Photo Recreation:** Creating a highly memorable and unique brand identity by recreating iconic photos with a modern twist. ### Who This Affects Most - **Luxury Fashion:** Incorporating high-end fashion brands in black-and-white photography campaigns to create an image of sophistication and luxury. - **Photography:** Utilizing black-and-white photography techniques in fashion advertising to evoke a sense of timelessness and artistic expression. - **Advertising and Marketing:** Incorporating celebrity faces in ad campaigns to attract attention and generate brand awareness. ## Related on Trend Hunter - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Model-Collaborative Luxe Fashion](https://www.trendhunter.com/trends/cara-loves-karl.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Iconic Singer-Starring Campaigns](https://www.trendhunter.com/trends/saint-laurent-and-diana-ross.md) - [Female Athlete-Fronted Luxury Campaigns](https://www.trendhunter.com/trends/coach-x-wnba-campaign.md)