# Comically Ticklish Cars The Toyota Yaris is a Car with a Personality That Likes to Laugh By Laura McQuarrie | Published 2015-02-26 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/car-with-a-personality References: [gizmodiva](http://gizmodiva.com/wheels/worlds-first-ticklish-car-giggles-tickled.php) & [api.viglink](http://api.viglink.com/api/click?format=go&jsonp=vglnk_14249647233257&key=b322404d6c0ffc6527bf1070694fb485&libId=i6mai1up01003wzn000DLkvqar2g4a1nl&loc=http://gizmodiva.com/wheels/worlds-first-ticklish-car-giggles-tickled.php&v=1&out=http://blog.toyota.co.uk/toyota-mr-tickleticklish-car&title=Worlds) It's not often that you meet a car with a personality like the [Toyota](https://www.trendhunter.com/trends/toyota-yaris-gr-sport) [Yaris](https://www.trendhunter.com/trends/bosch-1). Ahead of Red Nose Day in benefit of Comic Relief this year, Toyota consulted with the iconic Mr Tickle for the design of its "Ha-ha-hatchback." Bearing a licence plate that reads "TICK LME," the car challenges people to find its most sensitive spots. When tickled, the car's red nose lights up, the car laughs, rocks back and forth and squirts water from its washers as if it's crying from too much stimulation. Although the hilarious car is the one that's being tickled, people can't help but laugh, smile and be amused by this vehicle. As an official Red Nose Day partner, Toyota will be touring this comical vehicle at various venues in the UK. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 30% | Activity: 56% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What Makes This Trend Stand Out - **Ticklish Car Trend:** The trend of creating ticklish cars or cars with playful personalities to create an emotional connection with customers. - **Personified Product Trend:** The trend of personifying products, such as vehicles, to generate interest and social media buzz. - **Charitable Marketing Trend:** The trend of companies partnering with charitable organizations to promote a product or service while also giving back to the community. ### Sectors Adopting This - **Automotive Industry:** The automotive industry can create ticklish cars or cars with playful personalities to generate an emotional connection with customers and differentiate themselves from competitors. - **Marketing Industry:** The marketing industry can capitalize on the trend of personified products, such as vehicles, to generate interest and social media buzz for a product or service. - **Philanthropy Industry:** The philanthropy industry can partner with companies to help them promote a product or service while also raising money for a charitable cause. ## Related on Trend Hunter - [Sporty European Market Hatchbacks](https://www.trendhunter.com/trends/toyota-yaris-gr-sport.md) - [Toy-Inspired Vehicle Finishes](https://www.trendhunter.com/trends/volkswagen-tcross.md) - [Audio Brand City Cars](https://www.trendhunter.com/trends/toyota-aygo-x-jbl-special-edition.md) - [Car-Branded Toy Collectibles](https://www.trendhunter.com/trends/starbase.md) - [Rally-Ready Subcompact Vehicle Models](https://www.trendhunter.com/trends/toyota-gr-yaris-aero-performance.md) - [Influencer-Starring Car Commercials](https://www.trendhunter.com/trends/toyota-2.md) - [Spanish Special-Edition Automobiles](https://www.trendhunter.com/trends/yaris-gr-sport-gt7.md) - [Collaboration Fashion Designer Vehicles](https://www.trendhunter.com/trends/toyota-aygo-x-undercover.md) - [Playful Art Character Cars](https://www.trendhunter.com/trends/porsche-labubu-project.md)