# Car Tree Planters The Fiat C Series 'Per Fare un Albero' Program in Montenapoleone By Robyn Currie | Published 2009-08-12 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/car-tree-planters-fiat-c-series References: [thecoolhunter.net](http://www.thecoolhunter.net/article/detail/1591/fiat-c-tree-planters--milan) Taking a stroll down Milan’s infamous Montenapoleone, home to distinguished fashion houses, one will notice something a little amiss. From August 5 to September 30, 20 lifesize fiberglass replicas of the newly relaunched Fiat C will not only be lining the street, but will be acting as tree planters. Proving that the Italian car giant has a green thumb, Fiat teamed with designer Fabio Novembre for this “Per fare un albero” (Create a tree) program. The designer sees this as a melding for two objects usually vying for urban space, coming together. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 30% | Activity: 21% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What's Driving This Trend - **Green Urban Design:** Disruptive innovation opportunities in creating urban spaces that fuse art and nature. - **Sustainable Branding:** Disruptive innovation opportunities in using unique and eco-friendly advertising methods to promote brands. - **Artistic Recycling:** Disruptive innovation opportunities in repurposing materials to create functional and aesthetically pleasing objects. ### Who This Affects Most - **Automotive:** Disruptive innovation opportunities in integrating sustainable design and eco-friendly initiatives into the automotive industry. - **Fashion:** Disruptive innovation opportunities in collaborations between fashion houses and designers to create innovative and sustainable projects. - **Urban Planning:** Disruptive innovation opportunities in incorporating artistic and green elements into urban planning to create visually appealing and sustainable cities. ## Related on Trend Hunter - [Colorful Vivid Small Automobiles](https://www.trendhunter.com/trends/fiat-1.md) - [Panda-Inspired Retro Car Conepts](https://www.trendhunter.com/trends/megapanda.md) - [Rattan Detailed Custom Cars](https://www.trendhunter.com/trends/fiat-500-spiaggina.md) - [Artistically Rendered One-Of-A-Kind Autos](https://www.trendhunter.com/trends/romero-britto.md) - [Automotive Design Philosophy Exhibits](https://www.trendhunter.com/trends/milan-design-week-2025.md) - [Air-Purifying Tree Sculptures](https://www.trendhunter.com/trends/treeone.md) - [Child-Centric Concept Cars](https://www.trendhunter.com/trends/childcentric-compact-luxury-suv.md) - [Compact Off-Road EV Concepts](https://www.trendhunter.com/trends/fiat-grande-panda-4x4-concept.md) - [Tree-Planting T-Shirt Lines](https://www.trendhunter.com/trends/treedom.md)