# Luxury Car Subscription Services Lexus is Introducing a Car Subscription Service Later This Year By Ell Smith | Published 2018-04-11 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/car-subscription-service References: [psfk](https://www.psfk.com/2018/04/lexus-offers-car-subscription-service.html) & [newsroom.toyota.co.jp](https://newsroom.toyota.co.jp/en/lexus/21357143.html) While introducing its [Lexus](https://www.trendhunter.com/trends/electric-luxury-vehicles) UX Compact UX 200 and UX250H, the luxury car brand announced that it will be rolling out a car subscription service that will be available later this year. This move isn't a first for the automobile industry, as brands like [Volvo](https://www.trendhunter.com/trends/ex30), Ford and [Porsche](https://www.trendhunter.com/trends/automotive-apps) have all launched similar programs that grant access to these vehicles. To use the program, consumers will pay-per-use, as appose to owning the vehicle. This method of payment is compatible with long-term use, meaning a consumer can rent a car for as long as they need, with less commitment. Both convenient and affordable, this model of vehicle rentals presents the driver with a new means of accessing a vehicle. Image Credit: Toyota ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 58% | Activity: 46% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Car Subscription Services:** With luxury car brands like Lexus, Volvo, Ford, and Porsche introducing car subscription services, there is a growing trend towards pay-per-use vehicle access for consumers. - **Long-term Vehicle Rentals:** The rise of car subscription services offers disruptive innovation opportunities in the long-term vehicle rental industry, providing consumers with convenient and affordable options for extended vehicle use. - **Flexible Ownership Models:** The introduction of car subscription services creates a trend towards flexible ownership models, challenging traditional notions of vehicle ownership and opening up new opportunities for innovative business models and pricing structures. ### Where This Applies - **Automobile Industry:** The car subscription service trend is disrupting the automobile industry, prompting luxury car brands like Lexus, Volvo, Ford, and Porsche to explore new ways of providing vehicle access to consumers. - **Car Rental Industry:** The rise of long-term vehicle rentals through car subscription services presents disruptive innovation opportunities in the car rental industry, allowing for more flexible and cost-effective options for customers - **Transportation Industry:** The advent of car subscription services creates a trend that challenges traditional transportation models, leading to potential disruptive innovation opportunities and new approaches to personal mobility and transportation services. ## Related on Trend Hunter - [Fully Electric Luxury Vehicles](https://www.trendhunter.com/trends/electric-luxury-vehicles.md) - [Car Hardware Subscription Services](https://www.trendhunter.com/trends/bmw-1.md) - [Car Feature Addition Subscriptions](https://www.trendhunter.com/trends/acceleration-increase.md) - [Self-Charging Hybrid SUVs](https://www.trendhunter.com/trends/ux300h.md) - [Membership-Based Luxury Car Clubs](https://www.trendhunter.com/trends/luxury-car-club.md) - [Electric Car Subscription Plans](https://www.trendhunter.com/trends/evolve-subscription-plan.md) - [Subscription-Based Vehicle Features](https://www.trendhunter.com/trends/subscription-based-vehicle-features.md) - [Opulent Car-Exploration Experiences](https://www.trendhunter.com/trends/lexus-meraki-on-wheels.md) - [Next-Generation BEV Collections](https://www.trendhunter.com/trends/lexus-bev.md)