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# Cozily Decorated Car Interiors
The Sidecar Car Sharing Service Had Local Influencers Decorate Cars

By Laura McQuarrie | Published 2014-03-25 | Autos
Source: Trend Hunter, https://www.trendhunter.com/trends/car-sharing-service
References: [creativeguerrillamarketing](http://www.creativeguerrillamarketing.com/guerrilla-marketing/sidecar-decorates-three-unique-rides-tastemakertakeover/) & [marketplace.side.cr](http://marketplace.side.cr/)

To announce its new community marketplace, [car sharing service](https://www.trendhunter.com/trends/uber-and-turo) Sidecar invited several San Francisco-based tastemakers to participate in the #TastemakerTakeover. Tastemakers included representatives from Poshmark, a platform to buy and sell fashion, Tablehopper, a blog about dining in San Francisco and design blog Emmadime.

Each of these influencers decorated a Sidecar, which added a personal touch and made it feel as if they were riding right alongside you. The unusually [decked out car interiors](https://www.trendhunter.com/trends/lepas-l8s-exquisite-space) were extremely popular on [Instagram](https://www.trendhunter.com/trends/koda-hijacks-competitors), since they provided beautiful vignettes to snap photos of, as well as made perfect backdrops for selfies.

Riding in one of these cars and hashtagging it with #TastemakerTakeover also gives people the chance to win a month's worth of rides from Sidecar.

## Trend Insights (Trend Hunter)

- Score: 5.2/10
- Popularity: 57% | Activity: 92% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos)

## Key Themes

### What Makes This Trend Stand Out

- **Personalized Car Interiors:** The trend of influencers decorating car interiors provides an opportunity for car manufacturers to offer customizable interior options.
- **Instagrammable Experiences:** The popularity of decked out car interiors on Instagram highlights the potential for businesses in various industries to create visually appealing experiences that are shareable on social media.
- **Influencer Marketing Partnerships:** The collaboration between Sidecar and influencers suggests the opportunity for businesses to leverage influencer marketing campaigns to reach their target audience.

### Sectors Adopting This

- **Automotive:** Car manufacturers can explore disruptive innovation opportunities by offering customization options for car interiors to cater to individual preferences and styles.
- **Hospitality and Leisure:** Hotels, restaurants, and other leisure businesses can create Instagram-worthy experiences by incorporating visually appealing decor and designs.
- **Digital Marketing and Advertising:** Businesses can form partnerships with influencers to create authentic and engaging content that resonates with their target audience and drives brand awareness.

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