# Porcelain Passenger Ads Nissan's Car Safety Ads Depict People as Delicate Sculptures By Kyle Towers | Published 2013-04-25 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/car-safety-ads References: [ufunk.net](http://www.ufunk.net/publicite/people-are-fragile/) & [nissan](http://www.nissan.com) These [car safety ads](https://www.trendhunter.com/trends/lepas) by [Nissan](https://www.trendhunter.com/trends/nissan-smell-my-dust) are a clever way to promote the features of its cars. The print ad states, "People are fragile. Nissan [Sentra](https://www.trendhunter.com/trends/2026-nissan-sentra) with six airbags." The effective use of wording and images of people as porcelain vases would suggest that by driving a Sentra, a driver and their passengers would be completely safe. This creative advertising tactic is a way of using fear as a motivator. It reminds people of how fragile they are and therefore need to be protected. The fact that they use a little girl in one of the ads would tug at the emotional strings of any parent, making them think more carefully about the safety of their children while driving. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 56% | Activity: 69% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Creative Safety Advertising:** Opportunity to create innovative advertising campaigns that use fear or emotion to promote safety features of products. - **Fear as a Motivator:** Utilize fear as a driving force to inspire individuals to prioritize safety measures. - **Emotional Appeal in Advertising:** Explore the power of emotional storytelling to create impactful advertisements that resonate with consumers. ### Where This Applies - **Automotive:** Opportunity for car manufacturers to develop creative safety advertising campaigns that highlight the safety features of their vehicles. - **Advertising and Marketing:** Opportunity for advertising agencies to create compelling campaigns that tap into the emotional triggers of consumers to promote safety products. - **Child Safety:** Opportunity to develop innovative products and campaigns that address the safety concerns of parents and caregivers while driving with children. ## Related on Trend Hunter - [Surreal Car Care Campaigns](https://www.trendhunter.com/trends/you-are-how-you-car.md) - [Reality-Bending Car Ads](https://www.trendhunter.com/trends/cargurus-latest-ad.md) - [Hands-Free Driving Campaigns](https://www.trendhunter.com/trends/passenger-princess.md) - [Vibrant Retro Transport Campaigns](https://www.trendhunter.com/trends/public-transport-safety.md) - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md) - [Haute Auto Pattern Campaigns](https://www.trendhunter.com/trends/audi-car-couture.md) - [Winter Driving Campaigns](https://www.trendhunter.com/trends/uncommon-winter-campaign.md) - [Childhood-Inspired Car Campaigns](https://www.trendhunter.com/trends/drive-pilot-story.md) - [Humorous Automotive Campaigns](https://www.trendhunter.com/trends/where-have-you-been.md)