# Electric Car Retail Displays The Tesla Store is Redesigned to Emphasize the Brand's Electric Cars By Ady Floyd | Published 2015-09-22 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/car-retail References: [greencarreports](http://www.greencarreports.com/news/1099701_tesla-tweaks-store-design-to-explain-company-electric-cars-model-x) [Tesla's](https://www.trendhunter.com/trends/tesla-diner) car retail store, located in the Santana Row shopping center in California has been redesigned to focus on the brand's latest electric car. In order to promote [Model X](https://www.trendhunter.com/trends/steam-1), the brand is focusing on four main themes that will be exposed within the car's retail displays. The themes include safety, autopilot autonomous features, charging stations and its car's dual-motor all-wheel drive system. In order to fully expose consumers to the high-end safety features, the showroom has been transformed into an immersive test center. Essentially Tesla creates a trifecta approach using its showroom as an educational space, a display showroom and a sales office. Since electric cars are fairly new to many consumers, this unique retail display will provide them with hands-on information. The brand is also said to have "at least one [Model S](https://www.trendhunter.com/trends/steam-integration) and an exposed chassis that will also be displayed inside its retail space." ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 36% | Activity: 40% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Electric Car Retail Displays:** Retail displays are now being designed to focus on electric cars, providing hands-on information to potential clients. - **Immersive Test Centers:** Creating immersive test centers to expose consumers to high-end safety features provides an opportunity for disruptive innovation in the automotive industry. - **Electric Car Education:** Providing educational spaces for consumers to learn about electric cars will become a major trend in the automotive industry. ### Industries Being Reshaped - **Automotive:** The automotive industry has the opportunity to disrupt the retail experience by creating immersive test centers and educational spaces in their retail locations. - **Retail:** The retail industry can incorporate immersive test centers for electric cars to give customers hands-on information and educate them as well as sell. - **Green Energy:** The shift toward electric cars provides an opportunity for green energy companies to partner with automotive manufacturers and retailers to promote eco-friendly transportation alternatives. ## Related on Trend Hunter - [Tech-Centric Automotive Retailers](https://www.trendhunter.com/trends/mercedesbenz-kelowna.md) - [Ultra-Slick Auto Retail Concepts](https://www.trendhunter.com/trends/latelier-alpine.md) - [EV Brand Diner Concepts](https://www.trendhunter.com/trends/tesla-diner.md) - [Streamlined Electric Cars](https://www.trendhunter.com/trends/model-3-standard.md) - [Nostalgic Charging Stations](https://www.trendhunter.com/trends/the-tesla-diner.md) - [Online Luxury Vehicle Retailers](https://www.trendhunter.com/trends/saks.md) - [Futuristic Auto Micro Factories](https://www.trendhunter.com/trends/auto-micro-factory.md) - [50s-Style Diner-Themed Drive-Ins](https://www.trendhunter.com/trends/diner-and-drivein-movie-supercharger.md) - [Cutting Edge EV Showcases](https://www.trendhunter.com/trends/afeela-studio.md)