# Green Rentals Enterprise Rent-A-Car Launches Hydrid Car Fleet By Dee Sandin | Published 2008-04-09 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/car-rentals-go-green-enterprise-rent-a-car-launches-hydrid-car-fleet References: [cnn](http://www.cnn.com/2008/TECH/04/09/hybrid.rentals.ap/index.html) & [enterprise](http://www.enterprise.com/) Another step towards eco rehab. In response to consumer demand, Enterprise Rent-A-Car, on Wednesday, launched four new "[green branches](https://www.trendhunter.com/trends/rosie-travel)" in Atlanta. With gas prices due to hit $4.00 gallon by summer hybrids or other [fuel-efficient vehicles](https://www.trendhunter.com/trends/2025-subaru-forester-hybrid) will make up 60 percent of their inventory. "At the end of the day, it's the consumer that drives rental fleeting," said Neil Abrams, president of Abrams Consulting Group Inc., a [rental car industry](https://www.trendhunter.com/trends/car-rental-services) consultancy. "Rental car companies can buy a lot of cars their customers don't want to drive, and they'll be sitting in a lot and gathering dust." ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 39% | Activity: 10% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Hybrid Car Rentals:** Rent-a-car companies are increasingly offering a fleet of hybrid vehicles for consumers seeking eco-friendly modes of transportation. - **Consumer-driven Rental Fleets:** Rental car companies are reevaluating their fleets to align with consumer demand for more fuel-efficient and environmentally-friendly vehicles. - **Alternative Fuel Vehicle Adoption:** Consumers are increasingly opting for alternative fuel vehicles, and rental car companies are responding by offering a wider variety of eco-friendly options. ### Where This Applies - **Car Rental Industry:** The car rental industry is adapting to a landscape where consumers demand sustainable transportation options. - **Auto Industry:** As consumers continue to demand eco-friendly vehicles, the auto industry must adapt and innovate to remain competitive. - **Transportation Industry:** The transportation industry is undergoing a shift towards sustainable modes of transportation, and rental car companies are at the forefront of this trend, offering eco-friendly transportation options. ## Related on Trend Hunter - [Electric Ride-Share Partnerships](https://www.trendhunter.com/trends/uber-and-hertz.md) - [Car Rental Expanses](https://www.trendhunter.com/trends/uber-rent.md) - [Racing Vehicle Rental Services](https://www.trendhunter.com/trends/rent-a-racer.md) - [GHG-Reducing Hotels](https://www.trendhunter.com/trends/choice-hotels.md) - [Electric Car-Sharing Programs](https://www.trendhunter.com/trends/electric-carsharing-program.md) - [Car Rental Partnerships](https://www.trendhunter.com/trends/turo-and-hopper.md) - [Electric Car Subscription Plans](https://www.trendhunter.com/trends/evolve-subscription-plan.md) - [Branded Car-Powered Hotels](https://www.trendhunter.com/trends/carpowered-hotel.md) - [Collaboration EV Station Rollouts](https://www.trendhunter.com/trends/bp-and-hertz.md)