# Branded Car Rental Services Lyft Launched a Car Rental Service with No Mileage Limit By Grace Mahas | Published 2019-12-13 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/car-rental-service-1 References: [theverge](https://www.theverge.com/2019/12/12/21013185/lyft-car-rental-service-pricing-los-angeles-san-francisco-mileage) & [youtube](https://www.youtube.com/watch?v=VAruSrE2R7E#action=share) [Lyft](https://www.trendhunter.com/trends/pet-rides), the [ride-hailing company](https://www.trendhunter.com/trends/uber-and-turo) recently launched a car rental service on its smartphone app that does not limit mileage. The Lyft car rental service has reimagined the traditional car rental model and allows users to easily reserve a car directly on the Lyft app. For the San Francisco area, renting a car will be available for as little as $35 USD per day, however prices may vary based on the model and other factors. In the wake of climate change and the pollution crisis, Lyft will provide an eco-friendly solution to renters with carbon offsets for “all miles driven” by renters. This new approach is on trend with the subscription-based model and will likely resonate well with millennials and Gen Zs. Image Credit: Shutterstock ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 8% | Activity: 38% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) ## Key Themes ### What's Driving This Trend - **Subscription-based Car Rental:** The subscription-based car rental trend disrupts the traditional car rental model by offering a convenient and flexible solution for car users. - **Eco-friendly Car Rental:** The eco-friendly car rental trend addresses the growing concern for climate change, providing renters with carbon offsets and promoting sustainability. - **Mobile App Integration:** The trend of integrating car rental services within smartphone apps creates a seamless user experience and enhances convenience for customers. ### Who This Affects Most - **Transportation:** The transportation industry can explore disruptive innovation opportunities by adopting the subscription-based and eco-friendly car rental models. - **Technology:** The technology industry can leverage the mobile app integration trend to develop innovative solutions for car rental services and improve user experience. - **Sustainability:** The sustainability industry can collaborate with car rental companies to promote eco-friendly practices and expand carbon offset initiatives. ## Related on Trend Hunter - [Car Rental Expanses](https://www.trendhunter.com/trends/uber-rent.md) - [Pet-Friendly Rideshare Services](https://www.trendhunter.com/trends/pet-rides.md) - [Airport Commuting Programs](https://www.trendhunter.com/trends/lyft-and-united.md) - [Electric Ride-Share Partnerships](https://www.trendhunter.com/trends/uber-and-hertz.md) - [Electric Earning Incentives](https://www.trendhunter.com/trends/new-earning-incentive.md) - [Tow-Truck App Services](https://www.trendhunter.com/trends/lyft-2.md) - [Senior-Friendly Rideshare Services](https://www.trendhunter.com/trends/lyft-silver.md) - [Driverless Robotaxis](https://www.trendhunter.com/trends/ioniq-5.md) - [Ride-Hailing App Expansions](https://www.trendhunter.com/trends/uber-and-turo.md)