# Meme-Inspired Auto Ads Audi's Funny Car Print Ad Tells You What the Fox Says By Laura McQuarrie | Published 2014-08-13 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/car-print-ad References: [coloribus](http://www.coloribus.com/adsarchive/prints/audi-what-does-the-fox-say-19668355/) & [audi](http://audi.com) This car print ad from [Audi](https://www.trendhunter.com/trends/video-commerce1) is a clever one that jumps on the popular 'What Does the [Fox](https://www.trendhunter.com/trends/wild-tr) Say?' meme. Although it's been asked over and over, the confusing video seems to leave viewers with more questions than answers, but this funny ad sums things up nicely. The Audi ad simply states that the fox does say is "thank you," because driving an eco-friendly vehicle is life-saving not only for wildlife, but the people of this planet. The ad might not have the same punch as the wacky viral video, but it's a fun way for the car company to get in on the joke, as well as address the issue of sustainability with a good sense of humor, without a rather serious issue always being presented with doom and gloom. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 53% | Activity: 86% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Meme-inspired Advertising:** Opportunity for companies to leverage popular memes to create engaging and relatable ads that resonate with audiences. - **Humorous Sustainability Messaging:** Opportunity for brands to use humor to address serious sustainability issues and promote eco-friendly products in a lighthearted way. - **Brand Collaboration with Internet Culture:** Opportunity for brands to collaborate with internet culture by referencing viral videos, memes, or trends to create unique and shareable content. ### Industries Being Reshaped - **Automotive Industry:** Potential for car manufacturers to incorporate meme-inspired advertising to connect with younger, tech-savvy audiences and promote their eco-friendly vehicles. - **Advertising and Marketing:** Opportunity for advertising agencies and marketers to develop creative campaigns that tap into meme culture and humorously address sustainability issues. - **Social Media and Internet Culture:** Potential for social media platforms or internet culture publications to collaborate with brands on meme-inspired content, combining entertainment and advertising. ## Related on Trend Hunter - [Humorous Automotive Campaigns](https://www.trendhunter.com/trends/where-have-you-been.md) - [Car-Specific Video Commerce](https://www.trendhunter.com/trends/video-commerce1.md) - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md) - [Hands-Free Car Innovations](https://www.trendhunter.com/trends/british-deaf-association.md) - [Computer Vision Car Tools](https://www.trendhunter.com/trends/audi-reader.md) - [Car Manuel Novellas](https://www.trendhunter.com/trends/audi-handbook-novels.md) - [Creative Auto Campaigns](https://www.trendhunter.com/trends/electric-capri.md) - [Reality-Bending Car Ads](https://www.trendhunter.com/trends/cargurus-latest-ad.md) - [Cheeky Auto Campaigns](https://www.trendhunter.com/trends/he-got-money.md)